Monthly Archives: February 2015

Video and Social Media Are Big in the Mobile Era

According to JWT Intelligence’s Hallie Steiner:

“Video streaming and social networking are monopolizing mobile attention, according to research from Ericsson’s latest Mobility Report. Two-thirds of mobile traffic now comes from the top five apps in any given market — in the U.S. they’re Facebook, YouTube, Netflix, Instagram, and Snapchat, respectively. This year also marked the first time that more people watched streamed video content than broadcast TV over a weekly period. These are some of the top findings from the report, based on data from late 2014.”

“The implications for advertisers are, of course, huge. By 2018, $118 billion of the $150 billion global ad market will come from mobile, according to eMarketer projections.”

Click the image to read more.
 

 

Looking for a New Job? Consider These Questions

Do you ask yourself several relevant questions BEFORE starting a job search? You should. We’ve written about this before as part of our personal SWOT analysis.

Consider these observations from Tai Goodwin, writing for Careerealism:

“The perfect time to start your job search is before you begin feeling a desperate need to get out of your current position. One of the worst times to start a job search is when you feel like your back is up against the wall.”

“Deciding to search for a new job, regardless of the labor market, can be both exciting and frightening. There’s excitement in thinking about new possibilities for your career and work-life. But thinking about the time, energy, and potential rejection involved in the job search process can be overwhelming.”

“For those who decide that finding a new job is well worth the challenges a job search will bring, a larger question looms: How can I be sure my next job will be any better than my last one?”

Click the image to read more and see 5 questions to consider BEFORE a job search.
 

 

Does Rebranding Always Work?

Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up.

[NOTE: The lessons in this post applying to our own self-branding efforts too! Think about it. 🙂 ]

Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject of a recent analysis by Erik Devaney for HubSpot:

” If you’ve ever been part of a company or worked on a product that’s undergone a rebrand, you know how absolutely crazy it can be. From establishing goals, to iterating on designs, to actually implementing your branding changes on your Web site and across all of your marketing channels, it’s a lot of work.”

“I was part of a rebrand at a startup a few years back. The company at the time was shifting direction and targeting a different audience, so a rebrand made sense. We had to come up with a new name, new logo, new  colors  …  new everything! Needless to say, there were a lot of brainstorms, a lot of late nights, and a lot of general craziness right up until we flipped the switch on the new branding.”

Click the image to read about rebranding at Gap, Starbucks, Vodafone, and AirBnB.
 
 

 

Volunteers Needed for Spring Semester Career Series!

Each semester, the Zarb School Alumni Association ‘sends the elevator back down’ – bringing experienced alumni to campus to help current students get a leg up in the interview process. This effort has helped hundreds of Zarb students get better jobs, a contributing factor in our rise in college rankings.

Please consider spending a few hours one night to come to campus and give students the soft skills they need to compete!

Undergraduate events will be held on 3/4, 3/10 and 3/16 – and you can learn more or register here: http://bit.ly/1dwmbUk

A Graduate career event will be held on April 1st – and will be posted shortly.

Please join the scores of alumni who help every semester – I promise you’ll feel great when it’s done! If you have any questions, don’t hesitate to reach out to me directly.

Best,
David Katzman, EMBA ’06
VP, Zarb Alumni Association

A Humorous Look at Banner Ads

Each year, marketer spend millions of dollars on banner ads. With that in mind, a good question is: Do people actually look at these ads?

Recently, Canadian-based Prestige Marketing prepared a brief tongue-in-cheek infographic addressing the above question:

“Banner ads first appeared on the Web in 1994 and since then they have been used extensively over the Internet. They are made to be eye catching and impressive so that they create an urge in the visitors to click into their business. But, their mass production and misuse has caused viewers to be skeptical and unresponsive to them. Do people still fall for this attractive ad?”

 

 

Companies Need to Know: Is This End of the Facebook Free-For-All?

Facebook now derives several billions a year from its advertising fees to companies. But the rules keep changing. Are you prepared for what’s next?

According to Dayna Rothman, writing for Marketo:

“Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short. If you are a large brand only 2-8% of fans actually see your posts and only .073% of brands’ fans actually interact with these posts! Facebook says that these changes are in the interest of keeping users happy, but at the same time, Facebook’s ad revenue continues to climb — are paid ads a marketer’s only hope?”

“Take a look at our infographic as we explore the relationship between Facebook and brands. Is it the end of the Facebook free-for-all? And if so, what can we as marketers do about it?”

 
The End of the Facebook Free-For-All for Brands

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