Monthly Archives: December 2014

Best Business Books of 2014

Happy New Year! 🙂

To end the year on an inspiring note, here are the best business books of 2014, according to a variety of sources. How many of these books have you read? Why not add a couple of them to your list of New Year’s resolutions.

This infographic was prepared by HubSpot:

“There were hundreds of business books published this year. With so many books to choose from, it’s nearly impossible to figure out which ones you should actually read. We decided to simplify things for you. BookBub aggregated 23 different “Best Books of 2014” lists — from The New York Times to The Financial Times and more. After aggregating all the lists, we ranked the most frequently listed books, and compiled those into one big list. The top business-related results are in the infographic below. Check it out below to learn which books made the cut.”



Do You Know How to Deal with Chinese Media?

Are you doing business in China (or planning to do business there)? Do you understand the special dimensions of utilizing Chinese media?

Glenn Leibowitz of McKinsey & Company offers us 10 tips for dealing with Chinese media:

1. Global news penetrates Chinese media very quickly. “Chinese media follow international media very closely. They’ll pick up stories and translate them on the same day they appear in a major international news outlet.”

2. Media are censored. “Even more commercially-oriented media outlets still need to run their stories through the vast government censorship apparatus.”

3. Media like stories aligned with the government’s economic agenda. “Stories seen as supporting the government’s economic narrative  have a higher chance of landing on the pages of a publication or Web site.”

4. There are three “flavors” of written Chinese. “In Mainland China, media use the ‘simplified’ Chinese character set, which contains many characters that differ in how they’re written in Hong Kong and Taiwan, which use the ‘traditional’, or ‘complex’, character set. And Hong Kong does not use exactly the same set of characters that Taiwan uses, resulting in three different ‘flavors’ of written Chinese across the region.”

5. Editorial standards are rising fast. “While some reporters still publish a cut-and-paste version of your press release, Chinese media  —  both frontline journalists and their editors back at the bureau  —  are getting more demanding when it comes to determining what meets their bar for news.”

6. Chinese journalists value personal relationships. “Chinese journalists, while still placing a heavier weighting on the inherent newsworthiness of a story, nonetheless still place a high value on getting to know the in-house and agency PR folks they deal with day-to-day.”

7. Off-the-record can easily become on-the-record. “Editors are more likely to chop material from a story that isn’t supported by a quote or data point from a trustworthy source. If you’re hoping to be helpful to a reporter while keeping your company’s name out of the story, don’t count on it.”

8. Chinese media will read quotes back before publishing. “They don’t always do this, but in general, their willingness to read back quotes before publishing for fact-checking is fairly high.”

9. Most reporters don’t speak English very well. “This means you need to make sure you deliver your message in Chinese. Having native speakers of Chinese deliver a presentation at a media briefing or answer questions during an interview is ideal.”

10. A growing number of Chinese reporters speak English extremely well. “They’ve probably earned degrees abroad, or belong to that class of remarkable people who mysteriously master English without ever having stepped foot outside of China.”

Click the image to read more from Leibowitz.


A Look Back at the Evolution of Hofstra University and the Zarb School of Business

In this post, we take a look back at the fascinating evolution of Hofstra University and the Zarb School of Business.

Hofstra University Over the Years

Did you know that Hofstra University’s history goes back to the turn of the 20th century?

William Hofstra and Kate Davidson Hofstra

William HofstraKate Davidson


Property on the south side of campus acquired in 1903

Hofstra Property

The original Hofstra house constructed in 1904

Hofstra home

1935: Deed of Hofstras’ property transferred to what is now Hofstra University

Hofstra Deed

Founded in 1935 as a college affiliated with New York University (NYU), Hofstra separated from NYU in 1939 and was granted an absolute charter a year later. With the approval of the New York State Board of Regents, Hofstra became Long Island’s first private university in 1963. In 1966, the Board of Regents authorized Hofstra University to offer doctoral degrees and, in 1973, Hofstra was granted a Phi Beta Kappa charter.

Hofstra University today

Hofstra today


The Hofstra School of Business (Today, known as the Frank G. Zarb School of Business )


  • In 1994, the School of Business at Hofstra was renamed the Frank G. Zarb School of Business.zarb logo
  • Over the past decade, most Zarb School classes have been offered in C.V. Starr Hall, a cutting-edge teaching and learning facility that features one of the most advanced academic trading rooms in the nation and Internet access at every student seat.


  • To stay at the forefront of business education, the Zarb School has added several new programs over the past 15 years, including:
    • Master of Science programs in each department
    • Executive MBA program
    • Full-Time MBA program
    • Online MBA program
    • Manhattan MBA program
    • Study abroad programs
    • And more!!
  • The Zarb has achieved numerous recognitions, including those shown below.

Ranking logos 10-14

Owen and Haatchi: A Story for the Holidays

This is an ESPN story about a boy and his dog. But not just any boy, and not just any dog. Together, Owen and Haatchi, with their improbable winning streak and their remarkable bond, are like nothing you have ever seen.

Let us all be thankful during this holiday season!! [Note: This video is both heartwarming and intense.]


Congratulations to the Hofstra Class of December 2014

Approximately 600 undergraduate, graduate, and law students participated in Hofstra’s midyear commencement ceremony on Sunday, December 21, 2014, at 11:30 a.m. Will Allen, founder and CEO of Growing Power Inc., was the guest speaker and received an honorary doctor of humane letters degree from Hofstra. Also receiving an honorary doctorate at the ceremony was State Assemblyman Harvey Weisenberg. The Zarb School’s Professor Elaine Sherman was one of the marshals. Photos by Kathy Kmoniceks.

Click the image for a photo montage.

Hofstra Mid-Year Commencement 2014


Are YOU Doing What Potential Employers Want?

Are you doing all that you can to excite potential employers?

As Tracey Parsons, CEO of  CredHive (a job-credentialing firm), writes for Careerealism, there are several things that employers seek in candidates:

  • Follow instructions — “At my company, we require you to join our database. We only use our own tool to identify talent for our open positions. We don’t take resumes. We don’t believe them. But, that’s our requirement. So, when people do what we’ve asked, we are happy. We look at their work samples and try to find the best hire based on what they’ve done.”
  • Use focused communications — “When you focus your communication on solving business problems, I love you for it. I can imagine you doing the job right away, because you get it.”
  • Show that you understand the company — “This tells me three things: First, you took the time to read our site and understand our personality. Second, you understand our brand enough that the learning curve when you start isn’t steep. See, I can already see you working here when you write in our voice. And finally, it tells me that you also see alignment.”
  • Show examples“Nothing beats examples! Examples are awesome and help you stand out. If you have a portfolio, Slideshare, CredHive, links to documents, spreadsheets, reports, project plans, ideas, and presentations from Dropbox, send them.”
  • Ask intelligent questions — “You should be curious about our company, its trajectory, my management style, and the team. You need to ask good questions to help yourself make a well-informed decision. When you ask good questions, I can tell you are curious and that you are thoughtful.”
  • Do a good job of following up— “Nothing seals the deal like a smartly crafted follow-up message. First, there’s the follow up thank you note. I have to admit as digital as I am, I do like a nice hand-written note. But, the E-mail type is also a really nice thing. The net, always send a thank you note.”

Click here to read more.