Monthly Archives: May 2016

Infographic: How Tech-Savvy People Spend Time

Would you consider yourself to be “tech savvy” or “barely tech literate” — or somewhere in-between? Although some of us may have a way to go, a greater number of people today (about one in eight) — especially younger adults — are more tech savvy than ever before.

For those of you who are tech savvy, how do you spend your time? Is your behavior similar to those represented in the infographic below from TheSelfEmployed.com, a Web portal for all things for the self-employed.
 

 

Remember Our Veterans Today

Hofstra University and its Zarb School of Business salute veterans for their service and dedication. Thank you!!!

At Hofstra, veterans are very important. Here’s some of what we offer:


 

2016 Stessin Research Award for Zarb Professor: Veronika Ilyuk

http://news.hofstra.edu/2016/04/28/junior-faculty-awarded-the-stessin-prize-for-outstanding-publications/

The Lawrence A. Stessin Prize for Outstanding Scholarly Publication was established in the 1984-85 academic year to reward the scholarly efforts of junior faculty at Hofstra University. Its namesake, Dr. Stessin, joined the Hofstra faculty as a Professor of Management in 1958 and served continuously until his retirement in 1973. After graduation from the Columbia University School of Journalism, he worked at the New York Times and as a columnist and associate editor of Forbes Magazine. Dr. Stessin also published in a wide range of scholarly and academic media.

During his lifetime and as part of his will, Dr. Stessin made substantial contributions to Hofstra University. His contribution to the Endowment Fund, which led to the establishment of the Stessin Prize, came with the expressed wish that the earnings from that gift be used as an incentive and reward for junior faculty who publish the results of their scholarly work.

The Zarb School of Business is pleased to recognize Dr. Veronika Ilyuk, Assistant Professor, Department of Marketing and International Business, as a 2015-16 recipient of the Stessin Award for  “The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy,” Journal of Consumer Research, Oxford University Press, Vol. 0, 1-21 (2015).

Click the image to see Professor Ilyuk’s biography.

 

Zarb’s 2015-16 Teacher of the Year: Janet Lenaghan

The annual Hofstra Teacher of the Year awards (by school) are an important recognition of excellence in teaching as determined by students:

“Each spring, members of Hofstra’s current academic graduating classes help select the faculty members from each school and college who will receive the annual Teacher of the Year awards. The faculty members selected receive an engraved plaque, recognition in the commencement program, and a monetary award.”

In March, graduating students are invited to vote online for the faculty they feel are most deserving of recognition as distinguished teachers. All faculty members who have taught a minimum of three (3) full years at Hofstra are eligible for the Teacher of the Year award. A faculty member who receives the award will be removed from the ballot for the following four (4) years (i.e., excluded for one four-year academic cycle). Once back on the ballot, the faculty member would be eligible for the Teacher of the Year Award after three (3) additional years. Following this procedure, both potential first time and past Teacher of the Year recipients are treated equally.”

Dr. Janet A. Lenaghan, an Associate Professor of Management and Entrepreneurship, was srecently elected as the 2015-16 Teacher of the Year for the Zarb School of Business.

Click the image to see the biography of Professor Lenaghan.


 


 

What Americans Spend by the Second: A Real-Time Infographic

Each year, Americans spend several billion dollars shopping — on everything from apparel to travel and more.

So here’s a one-question quiz for you: What do Americans eat, drink, buy, and spend by the second — in real time?

Click the image to see an interactive infographic from Couponbox.com. The image below is static and shows only a small amount of the infographic.
 
realtime
 

Self-Branding Across Roles and Life Stages: Part 3

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career success.

In this post, we are including Part 3 of the interview, which is broken into three parts/posts.
 

How can you use self-branding to consider what you want to do after college?

  • Click on the self-assessment test URL at the Radio America page for this program. http://goo.gl/Fwdy9r
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How can you use self-branding after retirement?

  • We have to first ask ourselves what we want to do in our retirement? Be a volunteer, travel more, work part-time, be more active as a grandparent, serve on local boards, etc.?
  • For each of these roles, we need a different (and maybe new) self-brand that we can project to others.
  • Our self-brand should be reflective of the role we are pursuing.
    • Here’s a personal example. I’m reaching the point where I am thinking about retiring from my full-time job in a couple of years.
    • My wife thinks I’ll go crazy in retirement (HER perception of my self-brand).
    • On the other hand, I have a good idea what I want to do then, as I recast my self-brand. I want to teach a graduate class at least once a year. I want to do volunteer work for a health-related nonprofit organization. I want to stay active in social media. I want to keep going to the gym and mingling with people there. I’m sure that as the time approaches, I will come up with more “to do” items. [Besides traveling more]
    • No matter what, I will have a strong impact on how others see me.

 

Self-Branding Across Roles and Life Stages: Part 2

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career success.

In this post, we are including Part 2 of the interview, which is broken into three parts/posts.
 

How can you translate your self-brand into a resume?

  • Join LinkedIn and browse through the profiles of others in the field you would like to have a career. Look at their descriptions of themselves.
  • Always do multiple drafts of a new resume and show them to people you trust. Include key words that are included in each job description.
  • You should always articulate your self-brand at the top of a resume. ( How – an example) Again, include buzz words from job descriptions.

Senior professor at Hofstra’s Zarb Business School. Long-time consultant. Leading textbook author. Active blogger & LI group manager. Motivated teacher. Frequent speaker. (22 words)

  • The resume should be modified to fit the job description. This is 2016, not 1976. There is no excuse for not modifying your resume to the position sought.
  • A self-brand statement should reflect the stage of your career that you are in currently.