Does Rebranding Always Work?

Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up.

[NOTE: The lessons in this post applying to our own self-branding efforts too! Think about it. ūüôā ]

Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject of a recent analysis by Erik Devaney for HubSpot:

” If you’ve ever been part of a company or worked on a product that’s undergone a rebrand, you know¬†how absolutely crazy it can be. From establishing goals, to¬†iterating¬†on designs, to actually implementing your branding changes on your Web site and across all of your marketing channels, it‚Äôs¬†a lot¬†of work.”

“I was part of a rebrand at a startup a few years back.¬†The company at the¬†time¬†was¬†shifting direction¬†and targeting a different audience,¬†so a rebrand made sense. We had to come up with a new name, new logo,¬†new¬† colors¬† ‚Ķ¬† new¬†everything! Needless to say, there were a lot of¬†brainstorms, a lot¬†of late nights, and a lot of general craziness right up until we flipped the switch¬†on the new branding.”

Click the image to read about rebranding at Gap, Starbucks, Vodafone, and AirBnB.
 
 

 

One thought on “Does Rebranding Always Work?

  1. Pingback: Learn More About Building Your Self Brand | Zarb Means Business

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