Tag Archives: self-branding

How to Be More Self-Confident and Motivated

Click the image below to download the FREE book Personal Confidence & Motivation from MTD Training. [Note: A simple login is required. Select working as your option.]

“Do you have the self-belief and confidence to make a difference? Do you ‘just know’ that you’ll succeed no matter what? Do you know what motivates and gets you going? And do you know how to tap into the motivations of other people? In this book, you’ll find the answers to all of these questions and much more besides! You’ll understand how to build your own confidence levels and how to generate confidence in an instant. You’ll then move onto the topic of motivation and you’ll be able to really understand this area of personal development.”

 

 

Tips for Students to Be More Marketable

Want to get the best job and career path possible? If you are still a student, there are several suggestions. [If you are currently working, some of these suggestions apply to you too.]

According to Tim Green, writing for The Conversation, here are 10 tips to help students become more employable:

  1. Get involved in university life — “Besides meeting new people you can learn new skills, particularly if you are involved in organizing events or take on a leadership role in the society.”
  2. Ask career services for professional advice — “Many people wait until they have nearly finished their courses, but it is better if you can work with it [career services] from your first year. It can help you choose a suitable career and advise what employers are looking for in a new recruit. Make sure you get advice on your resume and attend a session to practice your interview skills.”
  3. Keep a record — “You will have a record of your grades but you also need to be able to tell employers the skills you have developed and how you use them.”
  4. Get good grades — “While high grades aren’t everything, many organizations still ask for your GPA.”
  5. Volunteering — “Companies like employing people who have given their time for free as it shows you are prepared to help others to try to make a difference. If you don’t have time to volunteer every week you may be able to help out on a special project.”
  6. Work experience — “Many students work part-time, and gaining work experience as part of your degree really improves your employment opportunities. Whether it is a short internship or a 12-month sandwich placement you will be gaining hands-on, practical experience.”
  7. Networking — “It’s not what you know it’s who you know. Attend careers fairs and company presentations to speak to the people involved in recruiting graduates. Also create a professional social media profile. LinkedIn is the largest network though there may be others specific to the industry you want to enter.”
  8. Understand the graduate job market — “Each organization has its own approach to recruitment, so research the company and tailor your application. Timing your applications and fitting them around your exams/coursework is important.”
  9. Be flexible and mobile — “If you are prepared to move, you will increase the number of jobs for which you can apply.”
  10. Be confident — “If you get through to the later stages of interviews, remember you have earned the right to be there. The company has seen potential in you and wants to find out more. There is a job out there for everyone; you just need to be persistent to find the right one for you.

 
Click the image to read more.


 

Zarb Events Preceding the Presidential Debate at HU

As Hofstra University gets ready to host the September 26 presidential debate, we are pleased that the Zarb School of Business will host two of the many pre-debate events being held on campus.

Check www.hofstra.edu/debate for more information on the debate and the related events — and to see event updates.

  • Tuesday, September 13, 4-6 p.m.
    Panel Discussion: World of Work
    The typical employment relationship has changed drastically over the last few decades and will continue to evolve as the millennials assume leadership positions in organizations and technological advances shape the world of work. Employers strive to create organizational cultures that are responsive to workers and support various work-life-balance initiatives while navigating a myriad of employment legislations that frame the relationship. From the type of work to the methods of collaborating and producing, organizations are facing transformative decisions regarding the optimal form of strategy and structure to remain competitive. What should the new employment relationship look like? How can employers balance competing interests and still move the economy forward?

Sponsored by the Frank G. Zarb School of Business.
Guthart Cultural Center Theater, Axinn Library
Host: Janet Lenaghan, Vice Dean, Zarb School of Business

  • Wednesday, September 21, 4-6 p.m.
    Panel Discussion: Analytics and Decision Making
    Big data is getting more precise, more accessible, faster and cheaper. Analytics software is becoming increasingly more advanced and widespread. As a result, the proliferation of data and advances in new technology enable private business, government, education and the military to make better decisions, faster and cheaper. The world of business is changing. The economy is changing. The impact and value of analytics in major sectors of our economy will be discussed by the panel.

Sponsored by the Frank G. Zarb School of Business.
Guthart Cultural Center Theater, Axinn Library, First Floor
Contact: Janet Lenaghan, Vice Dean, Zarb School of Business

 

Zarb Students Honored Again!!

Our undergraduate students participated in the 2015-2016 Marketing EDGE Collegiate ECHO Challenge by Facebook and were announced one of the winners of the competition. In particular, Hofstra won the “2nd Place Silver.” There were more than 225 entries in this year’s worldwide competition, which were judged by 58 seasoned professionals across the marketing industry at companies such as Domino’s Pizza, Ernst & Young, Fidelity Investments, The Fossil Group, GlaxoSmithKline, Guthy/Renker, Thomson Reuters, Worldvision International, and more. From among 30 semifinalists, Facebook’s judges made the final determinations for 1st Place Gold, 2nd Place Silver, 3rd Place Bronze, and Honorable Mentions.

This year’s marketing challenge centered on the social media network Facebook. Each team was asked to create an integrated marketing campaign/plan  with the goal of increasing the awareness and consideration of Custom Audiences. This year, Facebook was proud to partner with Marketing EDGE to sponsor this year’s ECHO Challenge.

The Zarb Student Silver Winners of the Marketing EDGE 2016 Collegiate ECHO Marketing Challenge are: Elaina Levenson, Jordan Richmond, Dolly Schuttinger, and Julia Rondeau. Faculty Advisor: Professor Songpol Kulviwat, Department of Marketing & International Business.

With this award, our Hofstra students on the Silver-winning team split a cash prize $1,000. In addition, Marketing EDGE awarded $2,500 in scholarships to Hofstra University’s Department of Marketing and International Business.

Please join us in congratulating the above students for their outstanding works and won the second place “Silver” this year.

Here is our winning commercial:

Note: The Marketing EDGE is a nonprofit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing. The organization is the only national nonprofit solely committed to affecting the lives of thousands of students and shaping the marketing industry of the future as diverse, inclusive, and highly skilled. (www.facebook.com/marketingEDGEorg)

The Status of Women in Business

Here is some value information on this topic:

  • Womenable.com has a large number of infographics. Click here.
  • Gender Equity Index. Click here.
  • State of Women-Owned Businesses. Click here.
  • A One-Women Firm Goes Global. Click here.
  • Women, Especially Women of Color, Fueling Business Startups. Click here.

 

HAMA Recognized with Award

The Hofstra American Marketing Association (HAMA) was recently awarded the 2016 Reginald Andre ’04 Endowed Award for Zarb School of Business Student Activities. This award is granted by Reginald Andre (BBA ’04) and sponsors a new program, event, or initiative.

In the fall of 2016, HAMA members (some of whom are pictured below) will be organizing a marketing pitch competition. Groups will be led by one alumni each, and together they will create a marketing plan for the different companies that are selected. A panel of marketing professionals will judge the competition and network with students and alumni. The goal of this event is to cultivate alumni connections and assist the local business community while also improving students’ presentation, communication and teamwork skills.
 

 

Quants and Traders Association: Zarb Dean’s Grad Award

The 2015-2016 Zarb Dean’s Award for Outstanding Service by a graduate student group was awarded to the Hofstra Quants and Traders Association. This School of Zarb student organization was re-launched in 2015 and now boasts more than 103 members.

Hofstra Quants and Traders Association has hosted several academic events with the goal of increasing knowledge and quantitative skills for those interested in finance. For one of their events, “The CME Trading Challenge,” the group partnered with the Hofstra Investment Banking Association and ranked 16th place out of 400 teams. Students who participated used professional software to trade a variety of products from multiple asset classes in a simulated environment. Workshops are also given by Leo Murphy of Trading Technologies and Yun Cai, president of Hofstra’s Quants and Traders Association, to teach students how to use the professional trading software and build a trading strategy. The student organization also partners with GARP (Global Association of Risk Professionals) to learn best practices from professionals in dealing with model risk.