Category Archives: Photos

HAMA Recognized with Award

The Hofstra American Marketing Association (HAMA) was recently awarded the 2016 Reginald Andre ’04 Endowed Award for Zarb School of Business Student Activities. This award is granted by Reginald Andre (BBA ’04) and sponsors a new program, event, or initiative.

In the fall of 2016, HAMA members (some of whom are pictured below) will be organizing a marketing pitch competition. Groups will be led by one alumni each, and together they will create a marketing plan for the different companies that are selected. A panel of marketing professionals will judge the competition and network with students and alumni. The goal of this event is to cultivate alumni connections and assist the local business community while also improving students’ presentation, communication and teamwork skills.


GEICO and the Zarb School Team Up to Better Understand Millennials

Once again, GEICO and the Zarb School of Business have worked together in a successful manner. Click here for our earlier GEICO success.

As reported by Zarb’s Patricia CiavarelloGEICO and the Zarb School have partnered to better understand the engagement and retention of millennials and the expectations of auto insurance customers in rural versus urban markets. Students provided GEICO with evidence-based recommendations to improve outcomes and customer satisfaction.

Dr. Veronika Ilyuk’s marketing research class focused on the underlying differences between rural and suburban customers. Each team surveyed over 100 respondents from across the United States. The study examined factors that drive consumers’ decision making for auto insurance and the type of appeal that resonates most.

Dr. Janet Lenaghan’s human resource management course examined the millennial employee group. Millennials, or America’s youth born between 1982 and 2000, account for 83.1 million people and represent more than one quarter of the nation’s population according to the 2015 U.S. Census Bureau estimates. Their size exceeds that of the 75.4 million baby boomers; and they are more diverse than the generations that preceded them, with 44.2 percent being part of a minority race or ethnic group. Students conducted primary research using a variety of different methodologies and presented data-driven recommendations for new initiatives aimed at improving both the engagement and retention of millennials with GEICO.

First-place winners for the GEICO case study competitions included Joseph Marrone, Alessandra Villano, Valentina Corasaniti, Alec Eisenberg, Giana Horvath, Maegan Juul, and Caitlyn McGovern.

“It is extremely rewarding to work with Zarb students. Their recommendations are fresh ideas filled with creativity and executability. Not only are their data detailed and comprehensive but their deliverables are measurable. GEICO is proud to partner with faculty on case studies such as these as this which provides valuable information to GEICO while also contributing to experiential learning opportunities for students that they can utilize in their future careers,” stated Jeannie Toscano, regional college recruiter, GEICO.



Zarb School Dean’s Faculty Awards for 2016

We are pleased to recognize the Zarb School Dean’s Award Winners for 2016. Four Zarb faculty members were honored — three for research and one for service. Here are  the honorees (as described by the ZSOB’s Patricia Ciavarello).


Dean’s Research Award (in alphabetical order)

The 2015-2016 Dean’s Research Award was presented to Dr. Debra Comer, Professor of Management and Entrepreneurship; Dr. Veronika Ilyuk-Morace, Assistant Professor of Marketing and International Business; and Dr. Andrew Spieler, Professor of Finance. 

Dr. Debra Comer’s article, titled “Highlighting Moral Courage in the Business Ethics Course” is published in the Journal of Business Ethics. Her article addresses a critical issue in business today and has significant contribution to literature, business life and educational programs.

Dr. Veronika Ilyuk Morace’s article titled “The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy” is published in the Journal of Consumer Research and has major implications for marketers, consumers, and public policy.


Dr. Andrew Spieler’s article titled “Elective Stock Dividends and REITs: Evidence from the Financial Crisis” is published in Real Estate Economics It has major implications for investment policies and reducing risk under the conditions of financial volatility.

Dean’s Service Award

The 2015-2106 Dean’s Service Award was presented to Dr. Ralph Polimeni — Chaykin Endowed Chair in Accounting and Professor of Accounting, Taxation, and Legal Studies — for his completing 45 years of exemplary service to Hofstra University. His service in 2015-2016 alone was truly outstanding.


The Zarb School’s 2016 Undergraduate Dean’s Award for Service

The Hofstra University undergraduate student organization 180 Degrees Consulting is “a branch of the world’s largest student consultancy that helps nonprofits achieve a greater social impact.” The group’s mission is “to strengthen the ability of socially conscious organizations in order to achieve high impact social outcomes through the development of innovative, practical and sustainable solutions.”

During the current 2015-2016 academic year, 180 Degrees Consulting has received two major awards: Pre-Professional Organization of the Year at Hofstra University and 2015-2016 Zarb School of Business Dean’s Award for Best Student Organization.

As the Zarb School’s Patricia Ciavarello reports:

“The undergraduate student organization 180 Degrees Consulting has been awarded the Frank G. Zarb School of Business’s 2016 Undergraduate Dean’s Award for Outstanding Service.. The group prides itself on giving students the opportunity to combine their passion for business with their passion for giving back to the community. This year, the organization consulted with seven local nonprofit organizations including Bethany House, New Ground Inc., STW Advocacy for at Risk Youth, Morrison Mentors, IPOV Agency, The Book Fairies, and Heeling Soles.”

“Students assisted these organizations with a variety of services including creating a comprehensive strategic plan, addressing recruitment and marketing issues, creating awareness, and improving financial viability. In addition to the plan proposals, students also donated their time to support their causes. At the conclusion of each semester, the organization held a final presentation night where students completed their reports to each of the organizations and present recommendations to the leadership of each nonprofit.”

As Brendan Rourke (BBA 2016) noted: “When I created 180 Degrees Consulting at Hofstra, I was looking for a unique experience to introduce students to the concept of corporate social responsibility and get them better acquainted with the constant challenges that are present in the non-profit sector. In addition, we are assisting our consultants to effectively run a business and think analytically and creatively – skills that anyone, regardless of career path, can apply to a professional setting.”

German MBA Students at the Zarb School

As part of their overseas practicum, Hochshule Bremen City University of Applied Sciences MBA students recently visited the Zarb School of Business.

Their visit began with a lecture given by Dr. Richard Hayes of the Management and Entrepreneurship Department regarding Innovation and Entrepreneurship; and this was followed by a company visit to Canon’s U.S. Headquarters where they toured the product showroom and learned about sports marketing, branding, and Canon’s corporate message.

Students then met with Dr. Paul Martorana of the Management and Entrepreneurship Department to discuss Differences in Leadership in Global Companies and with Dr. Kaushik Sengupta of the Management and Entrepreneurship Department as they examined Global Supply Chain Management. Lifetime Brands in Garden City also hosted a tour and presentations for students by the controller, traffic coordinator and E-commerce marketing support officer. Class presentations concluded the visit as Dean Herman Berliner presented participants with certificates of completion.

Hochshule Bremen City University of Applied Sciences is an exchange partner with the Zarb School that also offers Zarb students the opportunity to study in Germany for a semester or during the summer break.

Below is a brief slideshow.

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Zarb Alums Recognized by Hofstra in 2015

Hofstra University recognizes outstanding alumni with an “Alumni of the Month” designation.

In 2015, two Zarb School alumni were recognized, Lance Leighton, class of 2008, was honored in June 2015, and Mitchell Wexler, class of 1982, was honored in September 2015.


About Lance Leighton

Lance Leighton earned a Bachelor of Business Administration from Hofstra’s Frank G. Zarb School of Business in 2008 with a major in Business Administration/Management. With a strong background in sales and marketing, Lance joined the midtown Manhattan office of Studley (now Savills Studley) in 2010 to apply his entrepreneurial business acumen to representing tenants with office space requirements. With an emphasis on new business development and servicing and maintaining existing client relationships, Lance works to provide his tenants with innovative, creative, and analytical real-estate solutions that enhance their business objectives.

As managing director of Savills Studley’s most active brokerage teams, Lance has been actively involved in over 70 tenant representation leasing transactions since beginning his short, yet accomplished, commercial real-estate career. While Lance works closely with various types of tenants, his experience within the financial services industry is unparalleled. In 2012, Lance co-founded, an extremely successful and highly respected real estate-blog dedicated to boutique financial firms.  

In 2014, Lance was named to the Commercial Observer’s list of “30 Under 30 of NYC’s Rising Real Estate Stars.”

About Mitchell Wexler

Mitchell Wexler earned a Bachelor of Business Administration in 1982 with a major in Marketing. He then attended law school.

Today, Mitch Wexler is a partner at Fragomen Worldwide, the world’s leading provider of professional visa and immigration services. He manages the firm’s Irvine and Los Angeles, California, offices. His practice is composed of individual, startup, mid-size, and large multinational companies, with diverse clients across industry sectors, including manufacturing, pharmaceutical, technology, construction, and entertainment. Mitch is a member of the firm’s national executive committee and co-chair’s the firm’s Marketing Committee.  Mitch also teaches an annual module on business and investment immigration law at the University of California, Irvine Law School.

Mitch has managed teams overseeing corporate clients’ immigration programs; counseled clients on immigration-related due diligence in connection with corporate restructurings and M&A transactions; advised management and employees on the immigration consequences of personnel actions, including reductions in force, hiring freezes, mandatory leaves of absence, etc.; drafted and reviewed customized immigration policies as part of a broader mobility program; and assisted families, individuals and investors (EB-5) in their U.S. immigration needs.

Mitch has published over 200 articles on various topics in U.S. immigration. He is the annual editor of the immigration chapter of the State Bar of California’s CEB “Advising California Employers and Employees” treatise. He has also spoken at national conferences and at universities and law schools on various topics of employment-based immigration and law practice management.

He is the recipient of the UC Irvine Law School first Pro Bono Community Advocate Award for work done with students involved with IRAP (Iraqi Refugee Assistance Program) and has been acknowledged by such publications asSuper Lawyers, Super Lawyers Corporate Counsel Edition, Best Lawyers, and various legal Who’s Who publications. In 2013, he was recognized as one of the Top 50 Lawyers in Orange County by Best Lawyers in America.


Pictorial: Hofstra’s Year in Review

The University has produced a pictorial look back at Hofstra happenings during 2015.

To access the online show, click on the image below. Then, scroll down through the photo album. Hover your mouse over any photo to see the event that it captures.

Students competed in the Hofstra CPXi Venture Tech Challenge for $100,000 in prize money.