Monthly Archives: July 2015

Must Reading: How Vulnerable are YOU to Being Tracked by Hackers?

Earlier this week, we posted aboutWhat Happens to Our Privacy If a Company Is Sold?” The answer was pretty disconcerting!!

In this post, we are furthering the discussion by publicizing a very recent article How Many Times Has Your Personal Information Been Exposed to Hackers?This article includes a a brief vulnerability quiz and many useful observations:

“Half of American adults had their personal information exposed to hackers last year alone. In a recent attack at the federal Office of Personnel Management, hackers stole the most sensitive personal data for 21.5 million people.”

“Answer the questions below to learn which parts of your identity may have been stolen in some of the major hacking attacks over the last two years and what you can do about it. Not all attacks are included here, and many attacks go undetected, so think of your results as a minimum level of exposure.”

 
Click the image below to take the quiz and to learn more about this important subject.
 

 

What Happens to Our Privacy If a Company Is Sold?

Most of us are not fully aware of the privacy policies and rules that go into effect if a company sold is sold or goes into bankruptcy. Suppose we signed up for a Web site that had specific restrictions on how our personal information could be used, such as not providing it to a third party. Do these restrictions remain if the company is bought by another firm?

Not surprisingly, our privacy rights are not as strong as they should be in these situations. Therefore, we need to give out personal information very carefully — and monitor its use.

As Natasha Singer and Jeremy B. Merrill recently reported for the New York Times:

“The privacy policy for Hulu, a video-streaming service with about nine million subscribers, opens with a declaration that the company ‘respects your privacy.’ That respect could lapse, however, if the company is ever sold or goes bankrupt. At that point, according to a clause several screens deep in the policy, the host of details that Hulu can gather about subscribers — names, birth dates, email addresses, videos watched, device locations, and more — could be transferred to ‘one or more third parties as part of the transaction.’ The policy does not promise to contact users if their data changes hands.”

“Provisions like that act as a sort of data fire sale clause. They are becoming standard among the most popular sites, according to a recent analysis by the New York Times of the top 100 Web sites in the United States as ranked by Alexa, an Internet analytics firm. Of the 99 sites with English-language terms of service or privacy policies, 85 said they might transfer users’ information if a merger, acquisition, bankruptcy, asset sale, or other transaction occurred, the Times’ analysis found.  The sites with these provisions include prominent consumer technology companies like Amazon, Apple, Facebook, Google and LinkedIn, in addition to Hulu.”

Click the image to read more from the NY Times.
 

 

Thinking Visual

In communicating with people, we need to appreciate how visual that many of us are. Text messaging is much less effective for those of us. 🙂

Take a look at this short video clip from Fusion 360 to learn more about this topic.
 

 

 

The Stages of Social Media Engagement

At this point in time, millions of organizations (and individuals) have become engaged in social media. However, they are not all at the same stage of development. Some are much further advanced than others.

As reported by Simply Measured:

“Nearly every technology applied to business processes, from change management software to cyber security, now boasts a maturity model. They’re intended to point out how far a company has gone towards optimizing the use of the technology. Social media is no exception.”

“Among the sources of information on social media maturity today, one stands out. It’s business research and consulting firm Altimeter Group’s paper, The Evolution of Social Business: Six Stages of Social Business Transformation. The six stages – planning, presence, engagement, formalized, strategic, and converged – describe how companies go from dabbling part-time in social to considering social in every strategic business decision they make in every department. When a company reaches this final, most evolved stage, Altimeter calls it a ‘social business.’”

In what stage of social media development do YOU fall? What are YOU doing to move further along in your development?

 

 

 

Free Resources from Trendwatching.com

Trendwatching.com is an excellent source of information about current and emerging trends around the globe:

“Established in 2002, we help forward-thinking business professionals in 180+ countries understand the new consumer and subsequently uncover compelling, profitable innovation opportunities. We rely on professionals in London, New York, São Paulo, Singapore and Lagos and on our network of spotters in more than 90+ countries worldwide.”

At its Web site, Trendwatching.com makes available a number of free resources. Here are some recent examples:

Antoniette Bonavita and Andrew Marks: Zarb BBA Success Stories

Antoniette Bonavita and Andrew Marks are two recent BBA graduates of the Zarb School of Business, majoring in Finance. Antoniette is working at Goldman Sachs and Andrew is working at Wells Fargo,
 
Click on the photos to read their stories. 🙂

 

       

 

Zarb Students’ Success

Within the Zarb School’s Web site, there is a section devoted to “Zarb Student Success Stories.”

Check out several question and answer discussions with our students. 🙂

 

Click the image to access “Zarb Student Success Stories.”