Monthly Archives: October 2015

Can “Big Soda” Reverse Its Decline?

The major soda (carbonated beverage) marketers are having a tough go of it some locales where sales are saturated. But an even bigger issue is that many people are turning away from soda because of health concerns.

Recently, the New York Times ran a major story entitled: “The Decline of ‘Big Soda”; it reported that “the drop in soda consumption represents the single largest change in the American diet in the last decade.”

In this story, observed that:

“Even as anti-obesity campaigners have failed to pass soda taxes, they have accomplished something larger. In the course of the fight, they have reminded people that soda is not a very healthy product. They have echoed similar messages coming from public health researchers and others — and fundamentally changed the way Americans think about soda. Over the last 20 years, sales of full-calorie soda in the United States have plummeted by more than 25 percent. Soda consumption, which rocketed from the 1960s through 1990s, is now experiencing a serious and sustained decline.”

“Sales are stagnating as a growing number of Americans say they are actively trying to avoid the drinks that have been a mainstay of American culture. Sales of bottled water have shot up, and bottled water is now on track to overtake soda as the largest beverage category in two years, according to at least one industry projection.”

Click the image to read more.

Photo by Ruth Fremson/The New York Times


2015 Fall Symposium: Data Analytics in Healthcare

The American Society of Quality (ASQ) Section 303 and Hofstra University present the 2015 Fall Symposium: “Data Analytics in Healthcare” on Thursday Nov 5, 2015 from 9:30 AM to 3 PM, Room 246, Library East Wing.

Click the program agenda to register.

Bloomberg Aptitude Test (BAT) To Be Given at Hofstra

The BAT (Bloomberg Aptitude Test) helps students and recent graduates connect with financial employers worldwide. The test was developed in partnership with premier financial institutions and university faculties around the world. Students who take the BAT uncover their strengths across a range of finance, business, career, and personal competencies and gain insight into their suitability for careers in business and finance.

After taking the test, students can enter their scores anonymously into the BAT Talent Search, a tool used by employers to identify candidates for entry-level roles in business. Employers can view student profiles anonymously and may elect to contact students with testing profiles complementary to their available career opportunities.

There is an information session on October 29, 2015 at 3:00 at the Career Center.

CLICK HERE for an-campus test on November 19, 2015 at Hofstra. Once at this site, scroll down to “On Campus” and enter Hofstra from the drop down menu. Then, click “Search.” Go to the bottom of the next screen, and select Hofstra to register.

Bloomberg Test

Executive Speaker: Group President, P&G North America

As part of the Zarb School’s Executive Speaker Series, Melanie Healey, Group President, P&G North America, will be speaking on Tuesday November 3, 2015 at 6:00 PM.

Click here to log into Handshake and RSVP today!
Zarb Executive Speaker Series_Healey

Zarb Alumni Association Breakfast at Alliance Bernstein

On November 4, 2015 at 8:30 AM, the Zarb School Alumni Association is having a breakfast event at Alliance Bernstein hosted by Jonathan Miller ’07. 

All proceeds benefit the Zarb School of Business Alumni Association and the Zarb Alumni Association Endowed Scholarship. 

Click on the image to register.
Zarb Alumni Breakfast

A CareerHMO Video Series on Getting a Job After College

CareerHMO is a career development firm. It offers a number of free resources, as well as paid career coaching.

For those just embarking on a career after college, it provides a FREE four-video series called “4 Phases to Getting a Job After College”:

Video #1: Rookie Mistake New Grads Make

Video #2: Secret to Standing Out

Video #3: How to Find the Hidden Job Market

Video #4: Are You a Champion or a Quitter?

Click the image below to access these videos.


A CareerHMO Video Series for Seasoned Workers’ Job Search

CareerHMO is a career development firm. It offers a number of free resources, as well as paid career coaching. It not only offers advice for  those just embarking on a career after college, it also serves those with a lot of job experience.

For example, it provides a FREE nine-video series called “ 9 Ways Seasoned Workers Can Improve Their Job Search”:

#1 – Change The Way You Look At Yourself

#2 – Ditch Outdated Job Search Tactics

#3 – What “Overqualified” Really Means

#4 – Sharpen Your Brand

#5 – Promote Your Brand Online

#6 -Tell Great Stories

#7 – Working with the Younger Generation

#8 – Consider Self Employment

#9 – Managing Salary Expectations

Click the image below to access these videos.