Category Archives: Zarb Students

Tips for Students to Be More Marketable

Want to get the best job and career path possible? If you are still a student, there are several suggestions. [If you are currently working, some of these suggestions apply to you too.]

According to Tim Green, writing for The Conversation, here are 10 tips to help students become more employable:

  1. Get involved in university life — “Besides meeting new people you can learn new skills, particularly if you are involved in organizing events or take on a leadership role in the society.”
  2. Ask career services for professional advice — “Many people wait until they have nearly finished their courses, but it is better if you can work with it [career services] from your first year. It can help you choose a suitable career and advise what employers are looking for in a new recruit. Make sure you get advice on your resume and attend a session to practice your interview skills.”
  3. Keep a record — “You will have a record of your grades but you also need to be able to tell employers the skills you have developed and how you use them.”
  4. Get good grades — “While high grades aren’t everything, many organizations still ask for your GPA.”
  5. Volunteering — “Companies like employing people who have given their time for free as it shows you are prepared to help others to try to make a difference. If you don’t have time to volunteer every week you may be able to help out on a special project.”
  6. Work experience — “Many students work part-time, and gaining work experience as part of your degree really improves your employment opportunities. Whether it is a short internship or a 12-month sandwich placement you will be gaining hands-on, practical experience.”
  7. Networking — “It’s not what you know it’s who you know. Attend careers fairs and company presentations to speak to the people involved in recruiting graduates. Also create a professional social media profile. LinkedIn is the largest network though there may be others specific to the industry you want to enter.”
  8. Understand the graduate job market — “Each organization has its own approach to recruitment, so research the company and tailor your application. Timing your applications and fitting them around your exams/coursework is important.”
  9. Be flexible and mobile — “If you are prepared to move, you will increase the number of jobs for which you can apply.”
  10. Be confident — “If you get through to the later stages of interviews, remember you have earned the right to be there. The company has seen potential in you and wants to find out more. There is a job out there for everyone; you just need to be persistent to find the right one for you.

 
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Zarb Students Honored Again!!

Our undergraduate students participated in the 2015-2016 Marketing EDGE Collegiate ECHO Challenge by Facebook and were announced one of the winners of the competition. In particular, Hofstra won the “2nd Place Silver.” There were more than 225 entries in this year’s worldwide competition, which were judged by 58 seasoned professionals across the marketing industry at companies such as Domino’s Pizza, Ernst & Young, Fidelity Investments, The Fossil Group, GlaxoSmithKline, Guthy/Renker, Thomson Reuters, Worldvision International, and more. From among 30 semifinalists, Facebook’s judges made the final determinations for 1st Place Gold, 2nd Place Silver, 3rd Place Bronze, and Honorable Mentions.

This year’s marketing challenge centered on the social media network Facebook. Each team was asked to create an integrated marketing campaign/plan  with the goal of increasing the awareness and consideration of Custom Audiences. This year, Facebook was proud to partner with Marketing EDGE to sponsor this year’s ECHO Challenge.

The Zarb Student Silver Winners of the Marketing EDGE 2016 Collegiate ECHO Marketing Challenge are: Elaina Levenson, Jordan Richmond, Dolly Schuttinger, and Julia Rondeau. Faculty Advisor: Professor Songpol Kulviwat, Department of Marketing & International Business.

With this award, our Hofstra students on the Silver-winning team split a cash prize $1,000. In addition, Marketing EDGE awarded $2,500 in scholarships to Hofstra University’s Department of Marketing and International Business.

Please join us in congratulating the above students for their outstanding works and won the second place “Silver” this year.

Here is our winning commercial:

Note: The Marketing EDGE is a nonprofit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing. The organization is the only national nonprofit solely committed to affecting the lives of thousands of students and shaping the marketing industry of the future as diverse, inclusive, and highly skilled. (www.facebook.com/marketingEDGEorg)

GEICO and the Zarb School Team Up to Better Understand Millennials

Once again, GEICO and the Zarb School of Business have worked together in a successful manner. Click here for our earlier GEICO success.

As reported by Zarb’s Patricia CiavarelloGEICO and the Zarb School have partnered to better understand the engagement and retention of millennials and the expectations of auto insurance customers in rural versus urban markets. Students provided GEICO with evidence-based recommendations to improve outcomes and customer satisfaction.

Dr. Veronika Ilyuk’s marketing research class focused on the underlying differences between rural and suburban customers. Each team surveyed over 100 respondents from across the United States. The study examined factors that drive consumers’ decision making for auto insurance and the type of appeal that resonates most.

Dr. Janet Lenaghan’s human resource management course examined the millennial employee group. Millennials, or America’s youth born between 1982 and 2000, account for 83.1 million people and represent more than one quarter of the nation’s population according to the 2015 U.S. Census Bureau estimates. Their size exceeds that of the 75.4 million baby boomers; and they are more diverse than the generations that preceded them, with 44.2 percent being part of a minority race or ethnic group. Students conducted primary research using a variety of different methodologies and presented data-driven recommendations for new initiatives aimed at improving both the engagement and retention of millennials with GEICO.

First-place winners for the GEICO case study competitions included Joseph Marrone, Alessandra Villano, Valentina Corasaniti, Alec Eisenberg, Giana Horvath, Maegan Juul, and Caitlyn McGovern.

“It is extremely rewarding to work with Zarb students. Their recommendations are fresh ideas filled with creativity and executability. Not only are their data detailed and comprehensive but their deliverables are measurable. GEICO is proud to partner with faculty on case studies such as these as this which provides valuable information to GEICO while also contributing to experiential learning opportunities for students that they can utilize in their future careers,” stated Jeannie Toscano, regional college recruiter, GEICO.

 

 

Quants and Traders Association: Zarb Dean’s Grad Award

The 2015-2016 Zarb Dean’s Award for Outstanding Service by a graduate student group was awarded to the Hofstra Quants and Traders Association. This School of Zarb student organization was re-launched in 2015 and now boasts more than 103 members.

Hofstra Quants and Traders Association has hosted several academic events with the goal of increasing knowledge and quantitative skills for those interested in finance. For one of their events, “The CME Trading Challenge,” the group partnered with the Hofstra Investment Banking Association and ranked 16th place out of 400 teams. Students who participated used professional software to trade a variety of products from multiple asset classes in a simulated environment. Workshops are also given by Leo Murphy of Trading Technologies and Yun Cai, president of Hofstra’s Quants and Traders Association, to teach students how to use the professional trading software and build a trading strategy. The student organization also partners with GARP (Global Association of Risk Professionals) to learn best practices from professionals in dealing with model risk.
 

 

The Zarb School’s 2016 Undergraduate Dean’s Award for Service

The Hofstra University undergraduate student organization 180 Degrees Consulting is “a branch of the world’s largest student consultancy that helps nonprofits achieve a greater social impact.” The group’s mission is “to strengthen the ability of socially conscious organizations in order to achieve high impact social outcomes through the development of innovative, practical and sustainable solutions.”

During the current 2015-2016 academic year, 180 Degrees Consulting has received two major awards: Pre-Professional Organization of the Year at Hofstra University and 2015-2016 Zarb School of Business Dean’s Award for Best Student Organization.

As the Zarb School’s Patricia Ciavarello reports:

“The undergraduate student organization 180 Degrees Consulting has been awarded the Frank G. Zarb School of Business’s 2016 Undergraduate Dean’s Award for Outstanding Service.. The group prides itself on giving students the opportunity to combine their passion for business with their passion for giving back to the community. This year, the organization consulted with seven local nonprofit organizations including Bethany House, New Ground Inc., STW Advocacy for at Risk Youth, Morrison Mentors, IPOV Agency, The Book Fairies, and Heeling Soles.”

“Students assisted these organizations with a variety of services including creating a comprehensive strategic plan, addressing recruitment and marketing issues, creating awareness, and improving financial viability. In addition to the plan proposals, students also donated their time to support their causes. At the conclusion of each semester, the organization held a final presentation night where students completed their reports to each of the organizations and present recommendations to the leadership of each nonprofit.”

As Brendan Rourke (BBA 2016) noted: “When I created 180 Degrees Consulting at Hofstra, I was looking for a unique experience to introduce students to the concept of corporate social responsibility and get them better acquainted with the constant challenges that are present in the non-profit sector. In addition, we are assisting our consultants to effectively run a business and think analytically and creatively – skills that anyone, regardless of career path, can apply to a professional setting.”

German MBA Students at the Zarb School

As part of their overseas practicum, Hochshule Bremen City University of Applied Sciences MBA students recently visited the Zarb School of Business.

Their visit began with a lecture given by Dr. Richard Hayes of the Management and Entrepreneurship Department regarding Innovation and Entrepreneurship; and this was followed by a company visit to Canon’s U.S. Headquarters where they toured the product showroom and learned about sports marketing, branding, and Canon’s corporate message.

Students then met with Dr. Paul Martorana of the Management and Entrepreneurship Department to discuss Differences in Leadership in Global Companies and with Dr. Kaushik Sengupta of the Management and Entrepreneurship Department as they examined Global Supply Chain Management. Lifetime Brands in Garden City also hosted a tour and presentations for students by the controller, traffic coordinator and E-commerce marketing support officer. Class presentations concluded the visit as Dean Herman Berliner presented participants with certificates of completion.

Hochshule Bremen City University of Applied Sciences is an exchange partner with the Zarb School that also offers Zarb students the opportunity to study in Germany for a semester or during the summer break.

Below is a brief slideshow.
 

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Remember Our Veterans Today

Hofstra University and its Zarb School of Business salute veterans for their service and dedication. Thank you!!!

At Hofstra, veterans are very important. Here’s some of what we offer: