Category Archives: Zarb Social Media

Zarb Students Honored Again!!

Our undergraduate students participated in the 2015-2016 Marketing EDGE Collegiate ECHO Challenge by Facebook and were announced one of the winners of the competition. In particular, Hofstra won the “2nd Place Silver.” There were more than 225 entries in this year’s worldwide competition, which were judged by 58 seasoned professionals across the marketing industry at companies such as Domino’s Pizza, Ernst & Young, Fidelity Investments, The Fossil Group, GlaxoSmithKline, Guthy/Renker, Thomson Reuters, Worldvision International, and more. From among 30 semifinalists, Facebook’s judges made the final determinations for 1st Place Gold, 2nd Place Silver, 3rd Place Bronze, and Honorable Mentions.

This year’s marketing challenge centered on the social media network Facebook. Each team was asked to create an integrated marketing campaign/plan  with the goal of increasing the awareness and consideration of Custom Audiences. This year, Facebook was proud to partner with Marketing EDGE to sponsor this year’s ECHO Challenge.

The Zarb Student Silver Winners of the Marketing EDGE 2016 Collegiate ECHO Marketing Challenge are: Elaina Levenson, Jordan Richmond, Dolly Schuttinger, and Julia Rondeau. Faculty Advisor: Professor Songpol Kulviwat, Department of Marketing & International Business.

With this award, our Hofstra students on the Silver-winning team split a cash prize $1,000. In addition, Marketing EDGE awarded $2,500 in scholarships to Hofstra University’s Department of Marketing and International Business.

Please join us in congratulating the above students for their outstanding works and won the second place “Silver” this year.

Here is our winning commercial:

Note: The Marketing EDGE is a nonprofit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing. The organization is the only national nonprofit solely committed to affecting the lives of thousands of students and shaping the marketing industry of the future as diverse, inclusive, and highly skilled. (www.facebook.com/marketingEDGEorg)

Zarb Professor Interviewed on Database Marketing

This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with several aspects of database marketing — from a small firm perspective. Database marketing can be a great aid to company success!
 
 

 

Zarb Prof’s Tips and Quiz for Being Safer Online

Although it’s nearly impossible to totally protect ourselves (whether a person or a company) against identity theft and an invasion of our online privacy by hackers, there are several things that we can do to make it tougher for hackers to get into our online accounts and social media.

How big is this problem? Take a look a look at this chart on cyber crime based on November 2015 data generated by Hackmageddon. Cyber attacks on U.S. sites dwarf those in the rest of the world.


 
Watch the two videos highlighted below to see some of the things we can do. Can YOU pass the quiz in the second video?
 

 

Zarb Professor Interviewed on Launching Products

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with launching new products. There are many tips and graphics.
 
 

 

October 27, 2015: A Day in the Pride

Tuesday, October 27, 2015 has been designated the second annual Day in the Pride, during which Hofstra University will document the everyday and extraordinary things that happen during a single, 24-hour period in the Hofstra community.

We invite students, staff, faculty, administrators, and alumni to participate and share moments of their day as part of the Pride – whether you’re grabbing a cup of coffee at Bits & Bytes between classes or sipping cappuccino and soaking up local culture during a study-abroad semester in Rome.

Share your story. Share your Day in the Pride. Your photo, video, etc. may be used in a final video review of #dayinthepride. Visit hofstra.edu/dayinthepride for details.

Click the poster to learn more. And take a look at the video below the poster from 2014’s event.

Day in the Pride Poster