Search engine optimization (SEO) for Google and other search engines requires a careful balance. We want to do everything we can to boost our search engine ranking, while at the same time avoiding actions that may penalize our ranking.
As Neil Patel puts it for QuickSprout:
“Are you worried about getting an algorithmic or manual penalty? In most cases, you shouldn’t, but if you are dabbling in SEO, you need to make sure you aren’t breaking any rules. To help you avoid any current or future Google penalties, I’ve created an infographic that shows you what you should and shouldn’t do.”
Take a look at Patel’s infographic below. Click the image for a larger view.
Zarb Means Business 