“The World’s Most Attractive Employer companies, must rank in the top 90% of employers within at least six regional markets. If an employer is not listed or is ranked outside the top 90% in a market, it gets a default ranking which is equal to the position of the last company in the top 90% for that market. Results are weighted by GDP, so that a high ranking position in the U.S. has a greater influence than a high ranking position in India, for example.”
Here are the 2016 global top ten most attractive employers for business:
Each year,Universumpublishes the results of its extensive surveys in various fields and countries/regions. This post covers Universum’s 2016 survey of more than 72,000 U.S. students (more than 20,000 business majors) at 359 universities and colleges about the most attractive employers for those interested in business careers.
For job candidates, the benefits of these surveys is obvious. But they are also essential for potential employers too.According to Universum:
“Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s 2016 Most Attractive Employers ranking based on student talent in the USA.”
Here are the top most attractive employees, based on Universum’s U.S. survey. [Number 10 is an especially interesting choice]:
Note: This post applies to both (a) business planning and the firm’s flexibility to change as needed and (b) personal planning and YOUR flexibility to change as necessary. In either case, we must be able to adapt to an uncertain future.
Scenario planning involves planning for the future by understanding that different marketplace outcomes may occur in response to any strategy and that each possible marketplace outcome must be planned for to avoid the worst case scenario.
Here’s a simple example: Suppose that a major soda company introduces a new non-carbonated cola beverage into the marketplace. These are just a few scenarios that are possible:
The sales of the new beverage meet expectations and do not cannibalize the sales of other company products. Overall company revenues and profit rise.
The sales of the new beverage meet expectations, but slightly cannibalize the sales of other company products. Overall company revenues and profits rise slightly.
The sales of the new beverage meet expectations, but greatly cannibalize the sales of other company products. Overall company revenues stay the same, and profits fall somewhat due to the investment in the new item.
The sales of the new beverage do not meet expectations and do not cannibalize the sales of other company products. Overall company revenues rise very little, and profits fall a lot due to the investment in the new item.
The premise of scenario planning is to anticipate the possibility of each of these outcomes occurring and have in place a pre-planned framework (contingency plan) to deal with each scenario.
Recently, Shardul Phadnis, Chris Caplice, and Yossi Sheffi wrote an article for the MIT Soan Management Review titled “How Scenario Planning Influences Strategic Decisions.” The authors reached three major conclusions:
“The use of multiple scenarios is not necessarily an antidote for overconfidence.One should not assume that simply using multiple scenarios to evaluate a long-range decision will help alleviate the negative effects of decision makers’ overconfidence in their own judgment.”
“Scenarios influence judgment — and their content matters.More than half the judgments in our studies changed after single-scenario evaluations. Scenario users became more favorable of investing in an element — either by increasing confidence in their original recommendation to invest, decreasing confidence in their original recommendation to not invest, or changing their recommendation to favor the investment — when they found the element useful in a scenario.”
“The use of multiple scenarios can nudge executives towards more flexible strategies.Executives often choose strategies optimized for a particular environment. While such strategies may perform well in the environment envisioned at the time of their implementation, they may not be easily adaptable to new opportunities or in response to unexpected threats. Under such circumstances, evaluating strategic decisions using multiple scenarios can help executives appreciate the importance of choosing more flexible assets or approaches — even if doing so is not the most optimal choice for present-day conditions.”
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Get involved in university life — “Besides meeting new people you can learn new skills, particularly if you are involved in organizing events or take on a leadership role in the society.”
Ask career services for professional advice — “Many people wait until they have nearly finished their courses, but it is better if you can work with it [career services] from your first year. It can help you choose a suitable career and advise what employers are looking for in a new recruit. Make sure you get advice on your resume and attend a session to practice your interview skills.”
Keep a record — “You will have a record of your grades but you also need to be able to tell employers the skills you have developed and how you use them.”
Get good grades — “While high grades aren’t everything, many organizations still ask for your GPA.”
Volunteering — “Companies like employing people who have given their time for free as it shows you are prepared to help others to try to make a difference. If you don’t have time to volunteer every week you may be able to help out on a special project.”
Work experience — “Many students work part-time, and gaining work experience as part of your degree really improves your employment opportunities. Whether it is a short internship or a 12-month sandwich placement you will be gaining hands-on, practical experience.”
Networking — “It’s not what you know it’s who you know. Attend careers fairs and company presentations to speak to the people involved in recruiting graduates. Also create a professional social media profile. LinkedIn is the largest network though there may be others specific to the industry you want to enter.”
Understand the graduate job market — “Each organization has its own approach to recruitment, so research the company and tailor your application. Timing your applications and fitting them around your exams/coursework is important.”
Be flexible and mobile — “If you are prepared to move, you will increase the number of jobs for which you can apply.”
Be confident — “If you get through to the later stages of interviews, remember you have earned the right to be there. The company has seen potential in you and wants to find out more. There is a job out there for everyone; you just need to be persistent to find the right one for you.
“When done right, networking is an incredibly valuable investment of every professional’s time and effort. It helps us make meaningful business connections, get feedback, and advance our careers. And best of all, it pays significant dividends over time. So why does it seem so unpleasant sometimes? It can feel fake, it’s exhausting, and frankly, standing alone in a sea of unknown faces with nametags and cheese plates can be utterly painful.”
According to Kolowich, here are common networking mistakes that people make:
“You’re waiting to build your network until you need it most.”
“You aren’t keeping up your personal brand.”
“You’re afraid to attend networking events by yourself.”
“You don’t follow up with personal messages.”
“You ask the same questions everyone else is asking.”
“You dominate networking conversations.”
“You don’t venture outside your existing network.”
“You don’t ask for anything, or you ask for too much.”