Tag Archives: YouTube

Zarb Students Honored Again!!

Our undergraduate students participated in the 2015-2016 Marketing EDGE Collegiate ECHO Challenge by Facebook and were announced one of the winners of the competition. In particular, Hofstra won the “2nd Place Silver.” There were more than 225 entries in this year’s worldwide competition, which were judged by 58 seasoned professionals across the marketing industry at companies such as Domino’s Pizza, Ernst & Young, Fidelity Investments, The Fossil Group, GlaxoSmithKline, Guthy/Renker, Thomson Reuters, Worldvision International, and more. From among 30 semifinalists, Facebook’s judges made the final determinations for 1st Place Gold, 2nd Place Silver, 3rd Place Bronze, and Honorable Mentions.

This year’s marketing challenge centered on the social media network Facebook. Each team was asked to create an integrated marketing campaign/plan  with the goal of increasing the awareness and consideration of Custom Audiences. This year, Facebook was proud to partner with Marketing EDGE to sponsor this year’s ECHO Challenge.

The Zarb Student Silver Winners of the Marketing EDGE 2016 Collegiate ECHO Marketing Challenge are: Elaina Levenson, Jordan Richmond, Dolly Schuttinger, and Julia Rondeau. Faculty Advisor: Professor Songpol Kulviwat, Department of Marketing & International Business.

With this award, our Hofstra students on the Silver-winning team split a cash prize $1,000. In addition, Marketing EDGE awarded $2,500 in scholarships to Hofstra University’s Department of Marketing and International Business.

Please join us in congratulating the above students for their outstanding works and won the second place “Silver” this year.

Here is our winning commercial:

Note: The Marketing EDGE is a nonprofit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing. The organization is the only national nonprofit solely committed to affecting the lives of thousands of students and shaping the marketing industry of the future as diverse, inclusive, and highly skilled. (www.facebook.com/marketingEDGEorg)

In Today’s Competitive World, Targeted Ads Are a Must Globally

Unlike in the past when firms could use universal themes in their ads around the globe, with just minor changes, today, companies need to use a more tailored approach in the face of stiff competition.

As an example, KFC has really stepped up its advertising strategy — and not just in the United States. Here are a selection of tailored ads from around the world. We feature YouTube ads from SEVEN countries here.

From the USA YouTube Channel: There is now an “extra crispy” Colonel Sanders played by actor George Hamilton, known for his perpetual tan.

From the India YouTube ChannelThe new limited edition KFC Watt A Box will not only fill you up but also your smartphone.

From the UK and Ireland YouTube Channel: KFC Rollerskater — Bring home the weekend with KFC.

From the South Africa YouTube Channel: Through #‎TasteGuarantee, KFC is making sure that customers are happy and satisfied with every meal, and continue to get the great tasting food you know and love!

From the Hong Kong YouTube Channel: “Finger Lickin’ Good Edible Nail Polish.” [This ad is in Chinese.]

From the Philippines YouTube Channel: For those preferring hot tasting chicken, KFC Hot Shots is getting customers all fired up! 

From the Thailand YouTube Channel: The legend is back by popular demand — KFC crispy chicken Chilliwack, cheese, onions, peppers, dark burn. [This ad is in Thai.]


Most Valuable Global Brands: A Multimedia View

The 2016 BrandZ most valuable global brands report by WPP’s MillwardBrown is now available.

This year, a lot of FREE information about valuable brands is presented online, in addition to what is shown visually in our post. To access these other materials, click the links provided below the three visuals we highlight.

When you have finished looking over all of these materials, click here for a fun quiz.

The infographic reveals a lot of information about the 2016 report in an easy-to-read format. Click the image for a larger version.

The full 2016 report (141 pages) may be accessed by clicking on the image.

Here is a video on the fastest-rising brands.

Other information about global brands:


Zarb Professor Interviewed on Database Marketing

This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with several aspects of database marketing — from a small firm perspective. Database marketing can be a great aid to company success!


Three Resources for Your Career Planning

As we wrap up the spring 2016 semester at the Zarb School of Business, we would like to congratulate ALL of our new graduates, our continuing students, and our alumni for a job well done!!

We’d like to offer some more career advice via these three very different types of information that should aid you in career planning:

“How much you make is a topic few people like to reveal. It’s considered impolite in many circles and it’s also fairly subjective, depending on your position and skill level, as well as gender, age, and race, among other factors.”

“To better understand where you really fall on the income scale, Creditrepair.com broke down the median income in the U.S. by education, age, race, geography and gender using Census Bureau data. How does your paycheck stack up?”

Click on the chart to see a very information-filled slideshow.

“Becoming a successful entrepreneur is no easy feat. However, just about every business owner who has created a sustainable self-employed career, will tell you that they wouldn’t have achieved their goals, without guidance from others. They’re not afraid to ask for help, take great business advice, and adjust their strategies based on insights from those who’ve done well before them.”

“Most accomplished entrepreneurs are successful in a large part, because they’ve made it a point to surround themselves with trusted advisors, mentors, and industry experts. That’s why we asked these top business leaders to share their single most impactful piece of advice for aspiring entrepreneurs.”

Click the link above to read more by Robinson and take a look at the video below.

“You’re doing everything right at work, taking all the right advice, but you’re just not moving up. Why? Susan Colantuono shares a simple, surprising piece of advice you might not have heard before quite so plainly. This talk, while aimed at an audience of women, has universal takeaways — for men and women, new grads, and mid-career workers.”


Opportunities for Small Businesses by Industry

What industries are trending upward and represent good opportunities for small business?

Weekly, MSNBC’s “Your Business” program:

“features experts to share their secrets for improving your business. Want your business to excel in new areas or thinking about starting an additional business, but not sure which industries are pushing forward? If so, here are five industries likely to see technology advancements courtesy of SmallBizTrends.com.”



We Should ALL Be Welcome Here!

The American Express OPEN Forum has produced a valuable video, All Are Welcome Here,  based on the acceptance of diversity:

“More than 10,000 small business owners around the country are sending a message. They want their communities to know that all customers are welcome to walk through their doors regardless of religion, country of origin, or immigration status. Amanda Ballantyne of the Main Street Alliance and Elana and Danny Schwartzman, the owners of the Common Roots Café in Minneapolis, tell us about the ‘All Are Welcome Here’ campaign.”

Here is the headline of a poster prepared by the Main Street Alliance.