Tag Archives: video

On the 15th Anniversary of 9/11/01

It has now been 15 years since one of the worst days in American history. It is a tragedy that many of us will remember forever, and one that claimed the lives of several members of the Hofstra family (including the Zarb School). On this anniversary, it is a good time to reflect.

Each year on this date, the 9/11 Memorial & Museum has a “Tribute in Light”. This is

“an [iconic] art installation that is produced annually in New York on the anniversary of the September 11, 2001 attacks. Tribute in Light illuminates the New York City sky just south of the Memorial site. On 9/11, the 9/11 Memorial plaza is open to the public from 3 p.m. to midnight for the viewing of Tribute in Light.”


 
The 9/11 Memorial & Museum also has available online multimedia information about an incredible exhibit called “Rendering the Unthinkable: Artists Respond to 9/11.” Click on the preceding link to see the summary.

If you click on this link, you can see a video clip about one of the works of art. It is very moving. The 9/11 Memorial & Museum says the following about the clip:

“Papers, letters, business forms, and personal notes flutter through the air in this film by the creative collective, Blue Man Group. Inspired by the scraps of paper that blew from the World Trade Center into the yard of their rehearsal space in Brooklyn on Sept. 11, the members of Blue Man Group wrote the song, “Exhibit 13,” featuring spoken recitations of the papers’ contents, and created the accompanying video, both named after one of the scorched pieces of paper they found. Blue Man Group members Chris Wink, Matt Goldman,and Phil Stanton are New York residents and were in various locations in Manhattan on 9/11. The performance group is based in New York.”

 
 

In Today’s Competitive World, Targeted Ads Are a Must Globally

Unlike in the past when firms could use universal themes in their ads around the globe, with just minor changes, today, companies need to use a more tailored approach in the face of stiff competition.

As an example, KFC has really stepped up its advertising strategy — and not just in the United States. Here are a selection of tailored ads from around the world. We feature YouTube ads from SEVEN countries here.

From the USA YouTube Channel: There is now an “extra crispy” Colonel Sanders played by actor George Hamilton, known for his perpetual tan.

From the India YouTube ChannelThe new limited edition KFC Watt A Box will not only fill you up but also your smartphone.

From the UK and Ireland YouTube Channel: KFC Rollerskater — Bring home the weekend with KFC.

From the South Africa YouTube Channel: Through #‎TasteGuarantee, KFC is making sure that customers are happy and satisfied with every meal, and continue to get the great tasting food you know and love!

From the Hong Kong YouTube Channel: “Finger Lickin’ Good Edible Nail Polish.” [This ad is in Chinese.]

From the Philippines YouTube Channel: For those preferring hot tasting chicken, KFC Hot Shots is getting customers all fired up! 

From the Thailand YouTube Channel: The legend is back by popular demand — KFC crispy chicken Chilliwack, cheese, onions, peppers, dark burn. [This ad is in Thai.]

 

Most Valuable Global Brands: A Multimedia View

The 2016 BrandZ most valuable global brands report by WPP’s MillwardBrown is now available.

This year, a lot of FREE information about valuable brands is presented online, in addition to what is shown visually in our post. To access these other materials, click the links provided below the three visuals we highlight.

When you have finished looking over all of these materials, click here for a fun quiz.

The infographic reveals a lot of information about the 2016 report in an easy-to-read format. Click the image for a larger version.

The full 2016 report (141 pages) may be accessed by clicking on the image.

Here is a video on the fastest-rising brands.

Other information about global brands:

 

Zarb Professor Interviewed on Database Marketing

This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with several aspects of database marketing — from a small firm perspective. Database marketing can be a great aid to company success!
 
 

 

Three Resources for Your Career Planning

As we wrap up the spring 2016 semester at the Zarb School of Business, we would like to congratulate ALL of our new graduates, our continuing students, and our alumni for a job well done!!

We’d like to offer some more career advice via these three very different types of information that should aid you in career planning:

“How much you make is a topic few people like to reveal. It’s considered impolite in many circles and it’s also fairly subjective, depending on your position and skill level, as well as gender, age, and race, among other factors.”

“To better understand where you really fall on the income scale, Creditrepair.com broke down the median income in the U.S. by education, age, race, geography and gender using Census Bureau data. How does your paycheck stack up?”

Click on the chart to see a very information-filled slideshow.

“Becoming a successful entrepreneur is no easy feat. However, just about every business owner who has created a sustainable self-employed career, will tell you that they wouldn’t have achieved their goals, without guidance from others. They’re not afraid to ask for help, take great business advice, and adjust their strategies based on insights from those who’ve done well before them.”

“Most accomplished entrepreneurs are successful in a large part, because they’ve made it a point to surround themselves with trusted advisors, mentors, and industry experts. That’s why we asked these top business leaders to share their single most impactful piece of advice for aspiring entrepreneurs.”

Click the link above to read more by Robinson and take a look at the video below.

“You’re doing everything right at work, taking all the right advice, but you’re just not moving up. Why? Susan Colantuono shares a simple, surprising piece of advice you might not have heard before quite so plainly. This talk, while aimed at an audience of women, has universal takeaways — for men and women, new grads, and mid-career workers.”


 

Opportunities for Small Businesses by Industry

What industries are trending upward and represent good opportunities for small business?

Weekly, MSNBC’s “Your Business” program:

“features experts to share their secrets for improving your business. Want your business to excel in new areas or thinking about starting an additional business, but not sure which industries are pushing forward? If so, here are five industries likely to see technology advancements courtesy of SmallBizTrends.com.”

 

 

More Millennials Than Boomers

Millennials now represent the largest population group in the United States — which makes Millennials a very attractive target for business.

According to the Pew Research Research Institute:

“Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates recently released by the U.S. Census Bureau. Millennials, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). And Generation X (ages 35-50 in 2015) is projected to pass the Boomers in population by 2028.”

 
 
WhatIs.com notes that:

“Millennials have grown up in an electronics-filled and increasingly online and socially-networked world. They are the generation that has received the most marketing attention. As the most ethnically diverse generation, Millennials tend to be tolerant of difference. Having been raised under the mantra ‘follow your dreams’ and being told they were special, they tend to be confident. While largely a positive trait, the Millennial generation’s confidence has been argued to spill over into the realms of entitlement and narcissism.  They are often seen as slightly more optimistic about the future of America than other generations — despite the fact that they are the first generation since the Silent Generation that is expected to be less economically successful than their parents.”

 
Here’s an interesting video that tracks generations in about three minutes.