Tag Archives: survey

The Most Attractive Employers in 2016 According to Students Globally

Last week, we posted about the “The Most Attractive [U.S.] Employers in 2016.” Today’s post focuses on Universum’s 2016 survey of college students around the world about the most attractive employers for those interested in business careers. The 2016 rankings are compiled from student surveys in the world’s 12 largest economies: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, and USA:

“The World’s Most Attractive Employer companies, must rank in the top 90% of employers within at least six regional markets. If an employer is not listed or is ranked outside the top 90% in a market, it gets a default ranking which is equal to the position of the last company in the top 90% for that market. Results are weighted by GDP, so that a high ranking position in the U.S. has a greater influence than a high ranking position in India, for example.”

Here are the 2016 global top ten most attractive employers for business:

  1. Google
  2. Apple
  3. EY (Ernst & Young)
  4. Goldman Sachs
  5. PwC (PricewaterhouseCoopers)
  6. 6Deloitte
  7. Microsoft
  8. KPMG
  9. L’Oréal Group
  10. J.P. Morgan

Interested in more global insights? If yes, click here to download the PDF report.
 
Interested in a regional or country ranking? If yes, click here and scroll down the page for “Choose region” or “Go to country page.”
 

 

The Most Attractive Employers in 2016

Each year, Universum publishes the results of its extensive surveys in various fields and countries/regions. This post covers Universum’s 2016 survey of more than 72,000 U.S. students (more than 20,000 business majors) at 359 universities and colleges about the most attractive employers for those interested in business careers.

For job candidates, the benefits of these surveys is obvious. But they are also essential for potential employers too. According to Universum:

“Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s 2016 Most Attractive Employers ranking based on student talent in the USA.”

Here are the top most attractive employees, based on Universum’s U.S. survey. [Number 10 is an especially interesting choice]:

Generational Differences More Insightful Than Cultural Ones

As business proessionals, we are always looking at better ways to understand our customers and potential customers. We spend a lot of time studying consumer lifestyles and cultures.

With the preceding in mind, let’s consider these observations by Pete Cape (director, global knowledge in the London office of research firm SSI), as reported by Quirk’s Marketing Research Media:

“What’s the woman in this photo doing? If you think she’s dialing a phone number, perhaps you’re a Boomer (and you probably know how to work a rotary phone!). If you said she’s texting, you’re probably from Generation X. If you think she’s uploading a selfie to Instagram, you may be a Millennial – and if you imagine she’s adjusting her home-heating temperature as she leaves the office, you’re perhaps part of the generation to come.”

“The finding from SSI’s recent study of digital citizens in the U.S., U.K., Australia, France, Germany, and Japan is that differences are more likely to be generational than cultural. Some of these generational differences are large – and also more subtle than stereotypes might suggest. Boomers use smartphones; Gen X still love CDs; Millennials still have PCs. Each generation simply uses this technology at different times and in different quantities.”

“It’s useful to think of Boomers as digital immigrants who had to learn new technologies from scratch because the technologies didn’t exist while they were growing up; Gen X as digital pioneers, who grew up learning to use these technologies; and Millennials as digital natives who didn’t have to learn anything at all – this technology was always just part of their lives.”

 

Universum’s 2015 Top Employer Rankings: Part 2 — Global Students

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. undergraduate and MBA business student surveys were highlighted. In Part 2, global/foreign students will be highlighted.

The 2015 Universum World’s Most Attractive Employers– Business results are based on the responses of thousands of undergraduate and graduate students around the world.

 

First, take a look at the top 25 desirable employers as rated by business students around the world. Click the image to read more.

Universum 2015 -2

 

Now, click the links to access Universum’s listing of the most ideal employers as chosen by business students in many countries around the world. These rankings are not separated by undergraduate/graduate.

Zarb Professor Research: Do We Trade Stocks for Status Reasons?

The Zarb School’s Dr. Na Wang, an Assistant Professor of Finance, is the co-author of a new article appearing in the highly-regarded The Review of Financial Studies: “Trading for Status.”

In this article,

“[the authors] show that Keeping-Up-with-the-Joneses preferences can explain several puzzling retail investor behaviors, including the excessive trading of small local stocks. Status concerns lead households, especially those living in affluent areas, to demand these stocks to track their neighbors’ wealth. This demand varies procyclically with the stock market’s value and generates household trading. Using Chinese data on local stock turnover, stock message boards, and brokerage account trading, we test and confirm this hypothesis by exploiting the uneven rise of affluence across Chinese cities between 1998 and 2012.”

 

 

Ideal Employer Rankings 2014: Part 2 — Global

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. employers were highlighted. In Part 2, global/foreign employers are highlighted. 

The 2014 Universum Student Surveys by Country results are based on the responses of hundreds of thousands of college students around the world (although not necessarily specified by undergraduate/graduate status). Note: Some of the country surveys were conducted in 2012 and 2013.

Click the links to access Universum’s listing of the most ideal employers for many countries around the world:

Ideal Employer Rankings 2014: Part 1 — the U.S.

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. employers are highlighted. In Part 2, global/foreign employers will be highlighted. 

The 2014 Universum U.S. Undergraduate Student Survey results are based on the responses of more than 46,000 undergraduate students: “Students choose an unlimited number of employers they would consider working for from a list of 230. From their ‘considered’ employers they choose their top five ‘Ideal’ employers. The Ideal Employer Rankings represent the companies with the most ‘Ideal’ votes.” 

Click the image to access the listing of the 100 most ideal employers according to U.S. undergraduate business students.

 

Here are the company factors that all of the U.S. undergraduates surveyed (regardless of major) consider most important in their job search. 

 

The 2014 Universum U.S. MBA Student Survey results are based on the responses of more than 2,500 MBA students: “Students choose an unlimited number of employers they would consider working for from a list of 230. From their ‘considered’ employers they choose their top five ‘Ideal’ employers. The Ideal Employer Rankings represent the companies with the most ‘Ideal’ votes.” 

Click the image to access the listing of the 100 most ideal employers according to U.S. MBA business students. 

 

Here are the company factors that the U.S. MBA students surveyed consider most important in their job search.