Tag Archives: HubSpot

Do Better in Your Professional Networking

If you are not heavily involved in professional networking, you are probably doing yourself — and your career — a disservice.

Consider these observations from Lindsay Kolowich, writing for HubSpot:

“When done right, networking is an incredibly valuable investment of every professional’s time and effort. It helps us make meaningful business connections, get feedback, and advance our careers. And best of all, it pays significant dividends over time. So why does it seem so unpleasant sometimes? It can feel fake, it’s exhausting, and frankly, standing alone in a sea of unknown faces with nametags and cheese plates can be utterly painful.”

According to Kolowich, here are common networking mistakes that people make:

  • “You’re waiting to build your network until you need it most.”
  • “You aren’t keeping up your personal brand.”
  • “You’re afraid to attend networking events by yourself.”
  • “You don’t follow up with personal messages.”
  • “You ask the same questions everyone else is asking.”
  • “You dominate networking conversations.”
  • You’re overeager.”
  • You don’t venture outside your existing network.”
  • “You don’t ask for anything, or you ask for too much.”

Click the image to read a lot more.


31 Tips for Improving Your Writing Skills

Looking to improve your writing skills? [We ALL should be. ūüôā ]

Take a look at the tips/tools offered by Lindsay Kolowich for HubSpot:

“Whether you’re a published author or just getting started with blogging, it’s not always easy to string words together in a way that makes sense, sounds good, and makes the reader¬†feel¬†something.¬†But every [businessperson] should be able to write — and, more importantly, every [businessperson]¬†can¬†write. It’s just a matter of finding the writing environment that works best for you, expanding your vocabulary, asking for feedback (and listening to it), and practicing.”

¬†Click the image to see Kolowich’s tips/tools for better writing.


How YOU Can Be More Motivated at Work

Would you consider yourself to be motivated about your work? Or are you lethargic and bored by your job? Of course, we should want to answer yes to question one and no to question two.

According to HubSpot:

“Do you ever find yourself¬†struggling to feel motivated at work? Perhaps you’re bored or tired. Or maybe you just don’t see the point in what you’re doing. It can be really hard to focus and get your work done — let alone do it well — when you’re feeling unmotivated. Luckily, though, there are things you can do about it. Check out the infographic below to learn about the seven most common¬†reasons people feel unmotivated at work — and how to¬†fix them. You’ll be back on your A-game in no time.”



What You Learn in College That Prepares You for the Real World

Yes, we in the Zarb School of Business are attuned to the comment that higher education is “too academic” and not “practical enough.” That is why we strongly support internships, on- and off-campus speakers, professional student clubs, alumni relations, career services, and a lot more. ūüôā

What other lessons do we learn from higher education? Consider these observations from Lindsay Kolowich, writing for HubSpot:

“College taught us¬†a whole slew of skills that’ve translated into the workplace, from how to address people in¬†an E-mail to how to hack a meal together out of snack food.¬†I chatted with my teammates and compiled their stories.”

“Google¬†EVERYTHING.”The ability to search the Internet on a moment’s notice has been a¬†total game changer for students and professionals alike.”¬†

“Don’t bring your laptop¬†into important meetings.

“Being scrappy can actually work.” “I always think back to these moments when I don’t have a ton of resources at my fingertips and need to just make it work and get by.”¬†

“Schedule time¬†with people you can learn from.” “You can get coffee with managers, those on your team, and even those not on your team¬†to find¬†opportunities for collaboration, learn how they got to where they are now, and discover cool projects people are working on.”¬†

“Learn to identify¬†what really matters.” “Being able to pick up on non-verbal cues can be very helpful in saving you time and guiding your work to address the most important needs of its stakeholders.”¬†

“Find your working style.” It goes without saying that college is a great time to find out what makes you more productive — and it’ll serve you well as you consider which work environments fit best with your own style.”

“Don’t spread yourself too thin.” “It’s a mentality that’s proven itself quite useful in my professional life as I learn how to balance work, relationships, health, and hobbies.”

“Introduce yourself to everyone when you’re new.” “While we all wish being a freshman was the only time we’d have to be the ‘new kid,’ it happens every time you move to a new city, join a new organization, switch companies, switch teams at the same company, and so on. The key to minimizing that ‘new kid’ status? Don’t be afraid to put yourself out there.”

Click the image to read more.


Are Superior Persuasion Skills Part of Your Toolkit?

Persuasion is a key skill for businesspeople to master — not manipulation but honesty-based persuasion.

As Emma Snider writes for HubSpot:

“To sell something, you have to convince a buyer that they not only want your¬†offering, they need it. To be clear, I’m not talking about fooling them into buying a piece of junk. Oftentimes, prospects stand to¬†benefit considerably from purchasing a new product or service.”

“Most salespeople swear by personal persuasion tactics that ‘just work.’ But what does science have to say about it? After researching scientific studies on tactics¬†that prompt¬†people to act in a certain way, the folks at Everreach put together the infographic shown below. Instead of deciding which method of persuasion to use based on gut feel, salespeople can now consult the science before proceeding. So before your next meeting or call, think: Which of these six tactics would hold the most sway over this particular buyer? Adjust your approach accordingly and you’ll have them signing on the dotted line in no time. It’s not magic; it’s science.”



How to Use LinkedIn for Social Selling

There are many uses for LinkedIn. One involves social selling, which requires a different approach then just posting a standard LinkedIn profile.

Here are some suggestions in this infographic from HubSpot.