Tag Archives: experiental marketing

Zarb Students Honored Again!!

Our undergraduate students participated in the 2015-2016 Marketing EDGE Collegiate ECHO Challenge by Facebook and were announced one of the winners of the competition. In particular, Hofstra won the “2nd Place Silver.” There were more than 225 entries in this year’s worldwide competition, which were judged by 58 seasoned professionals across the marketing industry at companies such as Domino’s Pizza, Ernst & Young, Fidelity Investments, The Fossil Group, GlaxoSmithKline, Guthy/Renker, Thomson Reuters, Worldvision International, and more. From among 30 semifinalists, Facebook’s judges made the final determinations for 1st Place Gold, 2nd Place Silver, 3rd Place Bronze, and Honorable Mentions.

This year’s marketing challenge centered on the social media network Facebook. Each team was asked to create an integrated marketing campaign/plan  with the goal of increasing the awareness and consideration of Custom Audiences. This year, Facebook was proud to partner with Marketing EDGE to sponsor this year’s ECHO Challenge.

The Zarb Student Silver Winners of the Marketing EDGE 2016 Collegiate ECHO Marketing Challenge are: Elaina Levenson, Jordan Richmond, Dolly Schuttinger, and Julia Rondeau. Faculty Advisor: Professor Songpol Kulviwat, Department of Marketing & International Business.

With this award, our Hofstra students on the Silver-winning team split a cash prize $1,000. In addition, Marketing EDGE awarded $2,500 in scholarships to Hofstra University’s Department of Marketing and International Business.

Please join us in congratulating the above students for their outstanding works and won the second place “Silver” this year.

Here is our winning commercial:

Note: The Marketing EDGE is a nonprofit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing. The organization is the only national nonprofit solely committed to affecting the lives of thousands of students and shaping the marketing industry of the future as diverse, inclusive, and highly skilled. (www.facebook.com/marketingEDGEorg)

Part One. An Infographic About Being Happier in Life

One key goal that most of us have in attending and graduating from Hofstra University and its Zarb School of Business — or otherwise being affiliated with Zarb — is to be happy in our lives. As defined by Merriam-Webster: Happiness is “a state of well-being and contentment.” So, a good starting point is to ask ourselves how happy are we? Do we understand our level of happiness? What can we do to be happier?

According to Happify:

“If there’s one takeaway from the science of happiness, it’s this: You have the ability to control how you feel — and with consistent practice, you can form life-long habits for a more satisfying and fulfilling life.”

Happify has some interesting free activities and games to help you live a happier, more fulfilling life.

Click the Happify infographic for a larger view.
 

 

Waiting for Better Wearables? They’re Coming Soon!

Are you a wearables fan? Are you thinking of buying one? Do you believe that Fitbit and Apple are the only real alternatives? Well, they are not; and there are some exciting new technologies from less-known companies that are right around the corner.

Consider these observations from James A. Martin,

“Everything is ‘smart’ these days, it seems, especially when it comes to gadgets designed to help people improve their health and boost fitness levels. Smart mirrors and body scanners, smart running socks, a smart vest, smart drinking cups, smart sleeves, and smart sleep masks are all now available, or will be soon. Many of these Internet of Things things are wearables — except for the ‘naked 3D’ full-body mirror, of course — while others are designed to be carried in a pocket or clipped to a belt or bra. The following 12 devices, many of which aren’t yet available, are all notable for some reason. So sit back, relax, take a sip from your smart water bottle, and check them out.”

 
Click the image to access a slideshow about the 12 new wearables, and to read more about them.


 

Infographic: How Tech-Savvy People Spend Time

Would you consider yourself to be “tech savvy” or “barely tech literate” — or somewhere in-between? Although some of us may have a way to go, a greater number of people today (about one in eight) — especially younger adults — are more tech savvy than ever before.

For those of you who are tech savvy, how do you spend your time? Is your behavior similar to those represented in the infographic below from TheSelfEmployed.com, a Web portal for all things for the self-employed.
 

 

More Millennials Than Boomers

Millennials now represent the largest population group in the United States — which makes Millennials a very attractive target for business.

According to the Pew Research Research Institute:

“Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates recently released by the U.S. Census Bureau. Millennials, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). And Generation X (ages 35-50 in 2015) is projected to pass the Boomers in population by 2028.”

 
 
WhatIs.com notes that:

“Millennials have grown up in an electronics-filled and increasingly online and socially-networked world. They are the generation that has received the most marketing attention. As the most ethnically diverse generation, Millennials tend to be tolerant of difference. Having been raised under the mantra ‘follow your dreams’ and being told they were special, they tend to be confident. While largely a positive trait, the Millennial generation’s confidence has been argued to spill over into the realms of entitlement and narcissism.  They are often seen as slightly more optimistic about the future of America than other generations — despite the fact that they are the first generation since the Silent Generation that is expected to be less economically successful than their parents.”

 
Here’s an interesting video that tracks generations in about three minutes.

 

Reminder: Two Zarb Speakers Today

Kathleen Stanley, Senior VP of Capital One Bank, will be speaking at 11:15 AM. Shapiro Alumni House, South Campus, Hofstra University. More Details
 
Matt Seeley, Group President, North America Experian Marketing Services, will be speaking from 6:00-8:00 PM. Student Center Theater, Sondra and David S. Mack Student Center, North Campus. More Details

April 27th Speaker: Kathleen Stanley, Senior VP of Capital One Bank

Capital One Bank’s Senior VP and Regional Sales Manager Kathleen M. Stanley (a Zarb BBA) will be speaking as part of the Zarb Undergraduate Executive Speaker Series at Hofstra on April 27, 2016 at 11:15 AM. Shapiro Alumni House, South Campus, Hofstra University. Advanced RSVP required. Limited seats available. To register, email Andrea Dempsey at andrea.dempsey@hofstra.edu.

With more than 20 years’ experience in the financial services industry, Ms. Stanley directs a staff of 10 and is responsible for the sales of cash management products and services for the Northeast Commercial Bank. Prior to joining Capital One, Ms. Stanley launched the Treasury Management Department for both Empire National Bank (2008-2010) and State Bank of Long Island (2004-2008) and worked as a treasury sales advisor for Bank of New York (1991-2004).

In 2009, she was recognized as one of Long Island’s 40 rising stars under the age of 40; and in 2007, as a Woman of Achievement in Banking and Finance by the Long Island Center for Business and Professional Women. In 2012, Ms. Stanley was a Butterfly Award recipient at the Inaugural Girls Incorporated of Long Island Butterfly Awards Dinner and most recently was honored as Woman of the Year for Big Brothers Big Sisters of Long Island.
 
Stanley Marketing FGZ Alumni Pres 4-27-2016