Tips for Students to Be More Marketable

Want to get the best job and career path possible? If you are still a student, there are several suggestions. [If you are currently working, some of these suggestions apply to you too.]

According to Tim Green, writing for The Conversation, here are 10 tips to help students become more employable:

  1. Get involved in university life — “Besides meeting new people you can learn new skills, particularly if you are involved in organizing events or take on a leadership role in the society.”
  2. Ask career services for professional advice — “Many people wait until they have nearly finished their courses, but it is better if you can work with it [career services] from your first year. It can help you choose a suitable career and advise what employers are looking for in a new recruit. Make sure you get advice on your resume and attend a session to practice your interview skills.”
  3. Keep a record — “You will have a record of your grades but you also need to be able to tell employers the skills you have developed and how you use them.”
  4. Get good grades — “While high grades aren’t everything, many organizations still ask for your GPA.”
  5. Volunteering — “Companies like employing people who have given their time for free as it shows you are prepared to help others to try to make a difference. If you don’t have time to volunteer every week you may be able to help out on a special project.”
  6. Work experience — “Many students work part-time, and gaining work experience as part of your degree really improves your employment opportunities. Whether it is a short internship or a 12-month sandwich placement you will be gaining hands-on, practical experience.”
  7. Networking — “It’s not what you know it’s who you know. Attend careers fairs and company presentations to speak to the people involved in recruiting graduates. Also create a professional social media profile. LinkedIn is the largest network though there may be others specific to the industry you want to enter.”
  8. Understand the graduate job market — “Each organization has its own approach to recruitment, so research the company and tailor your application. Timing your applications and fitting them around your exams/coursework is important.”
  9. Be flexible and mobile — “If you are prepared to move, you will increase the number of jobs for which you can apply.”
  10. Be confident — “If you get through to the later stages of interviews, remember you have earned the right to be there. The company has seen potential in you and wants to find out more. There is a job out there for everyone; you just need to be persistent to find the right one for you.

 
Click the image to read more.


 

Zarb Events Preceding the Presidential Debate at HU

As Hofstra University gets ready to host the September 26 presidential debate, we are pleased that the Zarb School of Business will host two of the many pre-debate events being held on campus.

Check www.hofstra.edu/debate for more information on the debate and the related events — and to see event updates.

  • Tuesday, September 13, 4-6 p.m.
    Panel Discussion: World of Work
    The typical employment relationship has changed drastically over the last few decades and will continue to evolve as the millennials assume leadership positions in organizations and technological advances shape the world of work. Employers strive to create organizational cultures that are responsive to workers and support various work-life-balance initiatives while navigating a myriad of employment legislations that frame the relationship. From the type of work to the methods of collaborating and producing, organizations are facing transformative decisions regarding the optimal form of strategy and structure to remain competitive. What should the new employment relationship look like? How can employers balance competing interests and still move the economy forward?

Sponsored by the Frank G. Zarb School of Business.
Guthart Cultural Center Theater, Axinn Library
Host: Janet Lenaghan, Vice Dean, Zarb School of Business

  • Wednesday, September 21, 4-6 p.m.
    Panel Discussion: Analytics and Decision Making
    Big data is getting more precise, more accessible, faster and cheaper. Analytics software is becoming increasingly more advanced and widespread. As a result, the proliferation of data and advances in new technology enable private business, government, education and the military to make better decisions, faster and cheaper. The world of business is changing. The economy is changing. The impact and value of analytics in major sectors of our economy will be discussed by the panel.

Sponsored by the Frank G. Zarb School of Business.
Guthart Cultural Center Theater, Axinn Library, First Floor
Contact: Janet Lenaghan, Vice Dean, Zarb School of Business

 

Zarb Students Honored Again!!

Our undergraduate students participated in the 2015-2016 Marketing EDGE Collegiate ECHO Challenge by Facebook and were announced one of the winners of the competition. In particular, Hofstra won the “2nd Place Silver.” There were more than 225 entries in this year’s worldwide competition, which were judged by 58 seasoned professionals across the marketing industry at companies such as Domino’s Pizza, Ernst & Young, Fidelity Investments, The Fossil Group, GlaxoSmithKline, Guthy/Renker, Thomson Reuters, Worldvision International, and more. From among 30 semifinalists, Facebook’s judges made the final determinations for 1st Place Gold, 2nd Place Silver, 3rd Place Bronze, and Honorable Mentions.

This year’s marketing challenge centered on the social media network Facebook. Each team was asked to create an integrated marketing campaign/plan  with the goal of increasing the awareness and consideration of Custom Audiences. This year, Facebook was proud to partner with Marketing EDGE to sponsor this year’s ECHO Challenge.

The Zarb Student Silver Winners of the Marketing EDGE 2016 Collegiate ECHO Marketing Challenge are: Elaina Levenson, Jordan Richmond, Dolly Schuttinger, and Julia Rondeau. Faculty Advisor: Professor Songpol Kulviwat, Department of Marketing & International Business.

With this award, our Hofstra students on the Silver-winning team split a cash prize $1,000. In addition, Marketing EDGE awarded $2,500 in scholarships to Hofstra University’s Department of Marketing and International Business.

Please join us in congratulating the above students for their outstanding works and won the second place “Silver” this year.

Here is our winning commercial:

Note: The Marketing EDGE is a nonprofit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing. The organization is the only national nonprofit solely committed to affecting the lives of thousands of students and shaping the marketing industry of the future as diverse, inclusive, and highly skilled. (www.facebook.com/marketingEDGEorg)

Do Better in Your Professional Networking

If you are not heavily involved in professional networking, you are probably doing yourself — and your career — a disservice.

Consider these observations from Lindsay Kolowich, writing for HubSpot:

“When done right, networking is an incredibly valuable investment of every professional’s time and effort. It helps us make meaningful business connections, get feedback, and advance our careers. And best of all, it pays significant dividends over time. So why does it seem so unpleasant sometimes? It can feel fake, it’s exhausting, and frankly, standing alone in a sea of unknown faces with nametags and cheese plates can be utterly painful.”

According to Kolowich, here are common networking mistakes that people make:

  • “You’re waiting to build your network until you need it most.”
  • “You aren’t keeping up your personal brand.”
  • “You’re afraid to attend networking events by yourself.”
  • “You don’t follow up with personal messages.”
  • “You ask the same questions everyone else is asking.”
  • “You dominate networking conversations.”
  • You’re overeager.”
  • You don’t venture outside your existing network.”
  • “You don’t ask for anything, or you ask for too much.”

Click the image to read a lot more.


 

The Status of Women in Business

Here is some value information on this topic:

  • Womenable.com has a large number of infographics. Click here.
  • Gender Equity Index. Click here.
  • State of Women-Owned Businesses. Click here.
  • A One-Women Firm Goes Global. Click here.
  • Women, Especially Women of Color, Fueling Business Startups. Click here.

 

Be a Star in Your Job Search

You probably know that first impressions matter; that’s why you learned to look people in the eye and firmly shake their hands. But the art of successfully interviewing for a job is probably not something that you discussed over the dinner table. Just because you got in the door to interview for a job opportunity and put on a suit doesn’t mean that you’re a shoo-in for a job. There’s an art to a successful interview. Unfortunately, not knowing what to do during this crucial time make the difference in landing the job of your dreams.

Perhaps you know some of what it takes to successfully interview. You’ve likely done a little research on the company—but have you plotted out how you’re going to get to the location? How about questions: Sure, you might meet a human resources contact, but do you have the names of every other person who will be in the room? It never hurts to think through, practice, and make all the right steps in a job interview, and this graphic by Aiken Cloud can help.
 

 

Our Six-Part Series on Pricing Tips

Recently, we published a six-part series on pricing practices and tips.

Here, in one place ( 🙂 ), are links to each part of the series: