Zarb Students Honored Again!!

Our undergraduate students participated in the 2015-2016 Marketing EDGE Collegiate ECHO Challenge by Facebook and were announced one of the winners of the competition. In particular, Hofstra won the “2nd Place Silver.” There were more than 225 entries in this year’s worldwide competition, which were judged by 58 seasoned professionals across the marketing industry at companies such as Domino’s Pizza, Ernst & Young, Fidelity Investments, The Fossil Group, GlaxoSmithKline, Guthy/Renker, Thomson Reuters, Worldvision International, and more. From among 30 semifinalists, Facebook’s judges made the final determinations for 1st Place Gold, 2nd Place Silver, 3rd Place Bronze, and Honorable Mentions.

This year’s marketing challenge centered on the social media network Facebook. Each team was asked to create an integrated marketing campaign/plan  with the goal of increasing the awareness and consideration of Custom Audiences. This year, Facebook was proud to partner with Marketing EDGE to sponsor this year’s ECHO Challenge.

The Zarb Student Silver Winners of the Marketing EDGE 2016 Collegiate ECHO Marketing Challenge are: Elaina Levenson, Jordan Richmond, Dolly Schuttinger, and Julia Rondeau. Faculty Advisor: Professor Songpol Kulviwat, Department of Marketing & International Business.

With this award, our Hofstra students on the Silver-winning team split a cash prize $1,000. In addition, Marketing EDGE awarded $2,500 in scholarships to Hofstra University’s Department of Marketing and International Business.

Please join us in congratulating the above students for their outstanding works and won the second place “Silver” this year.

Here is our winning commercial:

Note: The Marketing EDGE is a nonprofit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing. The organization is the only national nonprofit solely committed to affecting the lives of thousands of students and shaping the marketing industry of the future as diverse, inclusive, and highly skilled. (www.facebook.com/marketingEDGEorg)

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