Facebook now derives several billions a year from its advertising fees to companies. But the rules keep changing. Are you prepared for what’s next?
According to Dayna Rothman, writing for Marketo:
“Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short. If you are a large brand only 2-8% of fans actually see your posts and only .073% of brands’ fans actually interact with these posts! Facebook says that these changes are in the interest of keeping users happy, but at the same time, Facebook’s ad revenue continues to climb — are paid ads a marketer’s only hope?”
“Take a look at our infographic as we explore the relationship between Facebook and brands. Is it the end of the Facebook free-for-all? And if so, what can we as marketers do about it?”
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