Recently, the Zarb School’s Dr. Joel Evans did a full-length radio interview with Dr. Suzanne Phillips for her CoSozo Psych Up Show on the topic of self-branding for personal and career success. In this interview, the discussion goes far beyond the concept of self-branding for career success.
Self-branding is relevant for every role in which we engage — family member, friend, boss, employee, etc. And (1) our persona varies for each role and (2) we need to understand how others perceive us in these various roles. If we are not perceived as we would like, maybe we need to sharpen our messages and/or change our behavior.
If you have a few minutes (48 overall 🙂 ), then click on the play button.